4 External Link Building Strategies You Should Know About

One of the key ways to help with ranking on search engines is to start creating backlinks. These are links on different websites that point back to yours, which show that you’re a trusted website. The more trustworthy a website seems, the higher the domain authority that the website will have, making new content easier to rank with.

Here are four external link-building strategies that you can try for your website.

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   Outreach

Outreach is the process of finding other members of the niche you are writing about and asking if you can write for their website with the purpose of getting a backlink.

This may seem counterintuitive, as you’re writing quality content for a competitor. Stick with websites that are similar to your niche, but aren’t what you would call your primary competitors.

For those that want to learn more about how to get backlinks, then be sure to check out the link.

2. Infographics

Creating assets that contain quality information is one of the best link-building strategies that require more time rather than money.

Infographics are full of information that websites are looking to link out to. You can take an infographic that you create and post to all of your social media accounts, allowing the asset to gain traction rather than the content. When someone asks to use it for their own website, you can say yes as long as they link out to you.

3. Find Broken Links That You Can Replace

Ever browse through a lifestyle blog or a niche website only to click on a link and see that it’s broken? If you have any content that matches the link, you can develop an SEO link-building strategy that focuses on taking over that content.

Now if you know you have a higher quality content piece than an existing one, you can still ask for the link to be replaced.

4. Look for Guest Blogging Websites

The last method will be to look for guest blogging websites. These are often lifestyle blogs that feature any topic without any real focus and accept articles from anyone, regardless of quality.

This method will probably cost you the most amount of money though. These websites often have a high domain authority and will request that you pay them before they post to your website.

Though smaller guest posting blogs might request that you write all the content yourself and then they post it just to have more content on their website.

Use These External Link Building Strategies To Get a Higher Domain Authority

By using these four external link-building strategies, you can be on your way to higher domain authority. Other websites will start to see your pieces ranking and you may have an increase in people asking you to write for them or for you.

It all becomes a domino effect from there.

If you want to learn more tactics for helping your website rank, then be sure to check out the rest of the blog. Know someone struggling with backlinks? Share this article with them to help steer them in the right direction.