6 Fundamentals of Search Engine Optimization

SEO or Search Engine Optimization is an effective way to enhance the visibility of websites and its ranking on organic results of search engines. According to SEO agencies in India, there are certain elements and fundamentals of SEO that help the sites to get organic traffic from all major search engines.

SEO is mainly divided into two categories – Off-page and On-Page Optimization.

• Off-Page Optimization – Off-Page Optimization refers to all those processes that are performed outside the website to improvise the visibility and ranking of websites.
• On-Page Optimization – On-Page Optimization refers to the methods that are used on the site itself to improve the ranking on SERPs.

To do the best SEO for your website, you must understand all the necessary fundamentals of SEO.

1. Table of Contents

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   High-Quality Content

For effective SEO of your website, you must use only high quality, relevant web content. When writing content for your website, consider the needs and wants of your targeted audiences, and create content accordingly. Besides, the content’s length plays a vital role in both the impact of SEO and search engines. It is suggested to add text that comprises between 300 and 500 words. Ensure to maintain a reasonable length of the content, but it must be exciting and relevant to the topics and customer’s needs without any repetitiveness.

2. Keyword Research

Keywords are the terms that are typed by customers to find a website on Google. So, it is necessary to use only relevant keywords for your website to increase your chance of getting found on the organic search result page. To get discovered easily on SERPs, you need to use keywords in title tags of your webpage and content of the website. Ensure integrating keywords at the starting of the text, and it must look natural and fits the web content well. Avoid keyword stuffing as it is unlawful, according to search engines.

3. Meta Description and Meta Title 

Meta Title is the title that is mainly published in SERPs, and it must be of 55 characters so that it is displayed entirely in SERPs. The best Meta title comprises three main keywords that define the motive of business and attract visitors to the website.

Meta Description is a type of text that is down in SERPs just below the Meta Title. Meta Description must be 150 characters, and three main keywords should be included.

4. Back Links           

Word of Mouth advertisement is still the most effective type of advertisement for any business. Backlinks work the same way, but it is the trickiest part of SEO where you need outside sources for publishing the content about your industry. The most efficient method to get backlinks for your website is to create quality and relevant content and publish exciting news and facts continuously. It will encourage others to talk and review your business. You may also contact the website owners and bloggers that deal in your business area and secure backlinks from them.

5. Social Media 

Social platforms are effective channels for communicating with customers and providing them with the latest deals and offers of your business. Social channels help you reach specific targets and promote products and services by posting video content and images regularly.

6. Digital PR

HARO is considered to be the most effective medium to secure authoritative links. If you want to become successful online, you must encourage other sites to mention your website consistently. It would help you to get backlinks, and to do Digital PR successfully, you have to follow the below-mentioned steps.

• Reach the industry-specific reporters and let them know that you are available for expert quotes related to the industry
• Reaching industry-related websites to share expertise by writing guest blogs
• Reach the vendors, partners, customers, and clients to request them to list you on the partner page of their website
• Reach out local magazines and publication house to offer deep insight into the local market

If you manage to secure 3-4 quality backlinks every month, you can see quick results in your SEO Rankings. Consult any experienced SEO company in Delhi for more help regarding SEO and secure the highest rankings on SERPs with these SEO fundamentals.