7 Proven Tips for Creating the Best Packaging Design

72% of consumers in America agree that packaging design influences their buying decisions. These consumers usually make the decisions on the products to buy when they visit local supermarkets. So, your business should look for ways to boost sales by investing in the best packaging design.

Your biggest obstacle, however, is learning how to develop the perfect product packaging. The internet is full of contradicting ideas on how to handle packaging design. So, you fear investing in the wrong packaging, which lowers your products’ visibility.

To overcome these challenges, here are seven proven tips for creating the best packaging design.

1. Leverage USP (Unique Selling Point)

When developing your packaging design, you need to capitalize on your product’s USP. The idea is to specify what makes you stand out from your competitors. The specific thing that separates your brand from other similar products in the market.

So, to know more about USP, consult the top product design and packaging company near you. You want to find experts who guide you know on the key things consumers check when shopping for products. You want to learn how your packaging will persuade people to choose your products.

Besides, you want to learn how to creatively add USP to your product packaging design. The idea is to do it subtly to get a positive ROI.

2. Focus on Simplicity and Clarity

Many companies get it wrong as they assume they need a complex packaging design. They argue that complex packaging will make them stand out as it captures people’s attention. And that’s why these businesses spend a fortune on these packaging designs.

The problem is that many consumers hate these complex product packaging. Besides, it’s hard to quickly know what differentiates the products from its substitutes. So, you’re wasting money when you choose a complex packaging design.

To overcome this challenge, seek the help of the best packaging designers near you. These experts will guide you on the value of simple and clear product packaging. You want to make it easy for consumers to quickly spot your products on the supermarkets’ shelves.

3. Borrow Ideas but Don’t Copy Everything

Most companies, when coming up with packaging designs, will follow two approaches:

1. Do everything from scratch with the aim of coming up with an authentic packaging design or
2. Copy everything that their competitors are doing

Both these approaches are wrong as they make it hard for your products to stand out. The right approach is to get ideas by checking the latest packaging design trends. Then using these ideas, you’ll come up with a unique and creative packaging design.

You want to avoid reinventing the wheel by checking the product packaging designs that have been proven to work. Understand that you’re not limited to only checking your competitors’ packaging designs. The reason is that you have the freedom to check even products outside your industry.

4. Be Honest

Your businesses may be tempted to exaggerate things on the product packaging to increase sales. The idea is to say things that give you an edge over your competitors. The problem is that this strategy is not sustainable in the long run.

The reason is that people who buy your products will discover that it does not meet the promises on the packaging. So, these people will avoid your products next time they visit the supermarkets. Some will even post negative reviews on the internet and discourage their friends from buying your products.

That’s why you need to be honest when developing your packaging design. You want to provide truthful information on the key things your product offers. Doing this will encourage more repeat purchases and help your company get a positive reputation.

5. Choose Durable Packaging Material

To cut costs, many companies choose low-quality packaging materials. The problem is that these materials tend to fade off quickly even when the products are still on the shelf. Besides, the inferior packaging affects your products form making them less desirable.

So, when searching for the best brand packaging design, you need to consider the ideal material to use. You want to invest in durable packaging materials that give your brand an edge. So, look at the best packaging design company that advises you more on these materials.

6. Use Visuals to Stand Out

When developing a product packaging design, you need to learn how to use visuals effectively. You want to know the best color combinations to use on your packaging. Besides, you need to have amazing images that capture people’s attention.

To know more about visuals, check out the packaging design best practices. You want to see the most popular colors to use. Besides, you want to know the visuals your competitors are using and what to do to stand out.

7. Invest in Great Typography

Consumers don’t only check the words on your packaging design but also how they look. You may have a great message on your packaging, but it does not get through if you have boring typography. On the other hand, going for too “fancy” typography on your packaging design may backfire.

So, look for the best packaging designers to direct you on the ideal typography to use. You want to make your brand’s message stand out and be captivating. By doing you’ll increase the chances that more people will pick your product from the supermarket’s shelves.

Give Your Brand an Edge by Investing in the Best Packaging Design

To make your brand stand out, you need to invest in the best packaging design. You want your products to have a desirable packaging that captures people’s attention. So, rely on the above tips to learn what it takes to get a great packaging design.

Also, simplify your work by working with the best packaging designers. These experts will help guide you to come up with authentic and captivating packaging design. Besides, you’ll rely on the help of this specialist to learn how to use visuals effectively.