8 Steps to Building Your Content Strategy from Scratch

Making your content marketing strategy idea work needs a change of plan. To make it strong and up-to-date, you need to revisit your content strategy plan and change the approach you’ve been using.

Over 90% of marketers use digital content approach to reach their customers. However, refining your marketing strategy will fetch new clients, drive revenue, and also contribute to building a powerful brand for your business.

A report by IDC shows that 85% of companies decision-makers have less time to embrace digital transformation or lag behind their competitors. These statistics show content marketing growth needs a well-planned purpose to generate more leads. Here are eight steps on how you can build your content strategy from scratch

1. Have Clear Goals

To avoid what you create fall flat, you must have a valid purpose. Having a good understanding of your goal early enough helps in making decisions when developing your content marketing strategy.

What is being made, and where to distribute your content are prime factors to this approach, especially when you need to attract new readers, have traffic in your website and convert your readers into customers.

2. Understand Your Audience Needs

It’s essential to know the pain point of your audience before you create your content. While it would be easy to create content and have too much organic traffic and social traction, make sure the content benefits the right people.

Uncover your audience preferences and research on what they want rather than the services you offer. Remember your audience is vital than the content you decide on.

3. Create Your Blog Post

Setting a website is easy and affordable. However, finding writers to create quality content for your website can be difficult than you might think. If you can write your own content, the better because you’ll keep in mind all SEO tactics.

Launching your WP website means you’ve moved from tactical to the technical part in your content marketing strategy. For your site to compete with top brands in the digital space, you need not only to create SEO friendly content but content that’s interesting and informative, too. Make sure whatever you are planning to post on your blog will solve the problems of your audience.

4. Have a Content Calendar

Knowing exactly when to publish your content is essential, a content calendar helps with having all your content programmed. As you engage in content marketing, there’s need to execute it in a timely and efficient manner.

A calendar helps you notice repeated mistakes in your content before it’s published. In this case, spamming your audience with the same content will be avoided.

5. Conduct a Gap Analysis

It’s essential to offer a matchless experience as you increase your brand awareness now that brands are competing against each other.

Statistics by Internet Live Stats show 5 million blogs are written each day. It’s therefore essential to know your competitors’ line of attack, the subjects they have covered and the content performance as well. Conducting a gap analysis will help you to layout on what your audience is already getting against what they need.

6. Keep Your Website Engaging with Storytelling

Storytelling helps in turning your published content into captivating pieces. When you incorporate stories, you turn abstract ideas into something understandable.

You build trust, connection, and create intimacy with your audience. Having significant traffic to your website is not enough; converting visitors to clients is the goal. Traffic is not a metric to focus on; the conversion is.

7. Improve a Distribution Plan

Among the popular misconceptions of content marketing, marketers often assume content can rank on the search engines on its own. Content distribution calls for planning and foresight just as much as content creation does. 

For a better distribution plan, your audience study should include where to find them such as Twitter, Facebook and Instagram. Distributing on these mediums will help in attracting an audience and begin relating with them.

8. Create an Ideal Persona for Your Clients

Identifying your audience is vital before you start content marketing. It is essential to study your clients and understand the prospects of your audience. For the right strategy, start by building a customer profile by amassing their data and buyer preferences.

Test out a few ads to see what the demographics look like (for free!) if you don’t have a buyer persona, or need to test one out. These personas help focus on details your brand should portray.

Get Started

The easiest way is to have your strategy is to list all the digital assets that you have. Creating a promising content marketing strategy is about sighting what other successful content is and how you can leverage it for inspiration. For an effective content marketing plan, follow the steps carefully.