Athleisure becoming a huge success and increasingly popular amongst people of all ages, there is no doubt the nation as a whole is more acceptable towards inducing health and fitness regimes in their daily lives. The fitness industry grew considerably in the US over past few years and the current trends do predict a steady increase in the future as well. With over 38,477 gyms operating in the US since 2017, as a business owner you are bound to understand that the competition in the next couple of years is only going to rise and get even tougher than usual. Hence your biggest concern should be regarding the sustenance of the current profitability that your venture enjoys and making sure that it carries on with you into the next decade. In this post we would like to offer you some great advice through which you can evidently attract more customers and convert possible new prospects towards your offers. So let’s take a quick look at each one of them:
Focused on Customer Preferences & Empathize
While you may like to take an approach that is known as projecting your business on to your targeted audiences, in retrospect a divergent method would be to instead look for features and facilities that are considered game-changers of your customers instead. Hence while you keep your own approach intact, you slowly try to add in facilities that are more requested by clients nowadays. This may include conducting a survey or asking people to fill out a questionnaire to seek out insights. In popular opinion the following are deal makers and breakers for the majority looking to join a gym or a fitness center:
- Does your gym offer packages that are directed towards business folk?
- How easy is it to access your gym? Location matters!
- How friendly is your staff?
- Is the atmosphere conducive?
- Is the selection of equipment available at your gym alluring?
- Is the place crowded most of the time?
- Can mothers or parents for that matter workout at your place? Is there a children’s area?
- Are there lockers available to keep valuables safe?
- Is the place kept clean?
- Is the equipment properly maintained?
- And so on and so forth!
Make Your Staff Win over Customers
There is no doubt about the fact that your staff at the gym or fitness center is the face of your business. They are the ones who interact directly and engage with customers. Hence we strongly recommend that you consider designing custom logo fitness wear for your staff as this will not only make them appear more professionally trained but it will also help in promulgating the image of your business for bystanders, passersby, the general public, and visitors. It shows that you have a strong culture and care about the quality of your services. Furthermore you should train them to act with courtesy along with a professional attitude. The whole idea over here is to train them in acquiring exquisite interpersonal skills so that in return they can help you generate goodwill about your institution as well as assist in spreading a positive word of mouth for your establishment. However it also goes without saying that the more certified and qualified your trainers are the more reputation you can earn from the masses, as news faster thanks to progressive technologies.
Use Technology to Engage People
If your gym or fitness center is not dominating online then you need to reprimand the situation as soon as you can. Start by developing an interactive website that will soon serve as your most prized real estate on the virtual realm considering that you deploy reasonable SEO (search engine optimization) tactics to make it rank higher on SERPs (search engine result pages). You should follow this up by creating your social media profiles and pages for your venture on various platforms including the likes of Facebook, Google+, Instagram, Twitter, and YouTube to name a few. Follow this up by registering your business online on several resources and listing websites along with customer review websites as they can bring in a lot of referrals. To get more leads, you can get a fully managed website by using a gym builder software. They can take care of your website while you take care of your clients.
We hope this post was able to offer you a better understanding as to how you can make your gyms and fitness centers attract more customers and prospects. For more questions regarding the topic please share with us your feedback in the comment section below.