E-commerce marketing aims to increase your number of returning customers and sales. This objective is met by processes that increase the amount of top-of-funnel traffic to your e-commerce store. E-commerce marketing involves several different techniques that need to be used in tandem with one another to create a successful campaign. The number of techniques required for success, combined with specific business needs, means that creating a successful marketing strategy can be complicated and complex. This guide is here to help you understand what it takes to create a successful e-commerce marketing strategy in 2021.
Define Your Goals
The first step of creating a successful e-commerce marketing strategy is to clearly define the aims and objectives of your campaign. Do you want to increase brand awareness? Reach an international market? Increase the flow of traffic to your site by 20%? Having a set of clearly defined goals will inform the specific techniques used in your digital marketing strategy, so it is important to outline your aims early.
Choose Your Techniques
Once you have outlined what it is exactly that you intend to achieve with your campaign, then you can start to look into the best methods you can use to achieve your aims. There are many different digital marketing practices to choose from, each offering distinct benefits. Some of the most popular digital marketing techniques in 2021 include:
Search Engine Optimization
The purpose of SEO is to increase the quality and volume of organic traffic to your site by increasing your search engine rankings.
Content marketing is often viewed in conjunction with SEO, as it does benefit search engine rankings. Content marketing also helps to build relationships with customers by offering more value to the customer and humanizing your brand.
Email marketing is a cheap and quick way to connect with your current customer base and motivate more sales. This can be done by offering discounts or information about upcoming sales or product launches
This is a great way to reach new customers within your target audience. There are many options for pay-per-click ads, such as display ads, paid search ads, and product listing ads.
Find Your Funding
For your campaign to be successful in the long term, you need to ensure that you have the funding to fully implement your strategy. If you have determined that you do not have the internal funds to implement your marketing strategy, you will have to look for outside funding. Traditionally it was much more difficult to secure a business loan for an online store, but this is no longer the case. E-commerce loans at Become.co is a new possibility for e-commerce funding, which includes your data and business metrics when making the decision to support your loan.
Create a Timeline
Once you have determined your goals, methods, and funding, it is time to practically outline your strategy. You should create a detailed timeline for your campaign. This timeline should show a breakdown of KPIs, giving dates of when each specific goal should be achieved and who is responsible for the task. This will help you and your team ensure that your strategy continues to go as planned.