Out of all the fashionable pieces out there, the one trend that will never go out of style is the classic polo shirt. Whether it is an embroidered polo shirt, a plain colorful polo shirt, or a fitted polo shirt, this elegant clothing style has always ruled the hearts of wearers and is worn by people of all age groups.
If you dig deep into the reports, you will find out that the trend of custom polo shirts has amassed over the course of years. As per the reports generated by Market Watch, the polo shirt business worldwide surged with a market share of about 26.00% in 2017, with an improvement of 0.27. The South Asian market and the European market ranked second and third, with the share progressing to about 23.14% and 15.38%.
China is still the most significant production market of custom polo shirts in the world, earning a share of about 27% in 2019. The industry, however, is forecasted to earn a whopping $15 billion by the end of 2025. You must have observed that a lot of celebrities are wearing polo shirts to create a trend or promote their business, or layout a social message.
If you happen to have a polo shirt business, then you can connect to this development in the market. To attract your existing customers and prospects, you have to provide them with designs they are rooting for. If you are having doubts about polo shirts business bringing you decreased sales figures, let us assure you that it will, provided that you follow the steps and plan your business accordingly.
- Branding is the key
Each year tens and thousands of businesses start making it difficult for organizations to have their business presence in the market. In order to spread the word about an organization and grab the attention of the customers, organizations have started using custom polo shirts containing their business text or logo. One of the practical reasons why people choose polo shirts over conventional T-shirts is because they are more formal and elegant than the previous one.
Creating an embroidered logo and other information about your business on custom polo shirts aids the organizations in creating awareness about their business. They are able to spread their marketing message in a more precise way. Another interesting factor about polo shirts is that they can either be worn as formal attire or as casual attire, having no restrictions whatsoever.
- Improves pride & team spirit
In recent times, many organizations have started realizing the significance of developing a robust company culture. Custom polo shirts are a brilliant way of creating a powerful bond with the company. It unifies the internal teams, improves their commitment and motivational levels among the staff and employees to complete their organizational goals.
- Improves consumer loyalty
In a world filled with a competition where competitors are just a few clicks away, it takes a lot of time for an organization to achieve customer loyalty. Research has suggested that customers are willing to stick around with organizations that have offered a secure experience to them.
Instead of just relying on events and websites, many organizations have started offering embroidered polo shirts as a promotional product. It allows them to retarget their old customers and make the new customers feel wanted.
- Round the clock marketing
Custom polo shirts are like round the clock marketing tool. Elegantly designed and embroidered polo shirts encourage the customers and employees to wear them anywhere, anytime, thus creating a sound brand identity for the organizations around the world.
- Environmentally friendly
These days, people have become more concerned and informed about the environment, allowing them to use environmentally friendly products. The best part about polo shirts is that most of them are designed from reusable fabrics inspiring the people to purchase more and preserve the planet, thereby reducing carbon and energy. To offer more to the customers, why not sell environmentally friendly polo shirts? After all, there is no planet B!
The embroidered polo shirts business is progressing fast. With unique shades, embroidered designs, and the right marketing tactics, you can easily take your business to the next level.