Tag Archives: Marketing

In a world of instant and virtual communication, face-to-face marketing still holds the charm that can sell a lot of brands. It still feels human and warm and is a strategy that needs to be brought back in for a few products to increase consumer engagement. Meeting people in person …

You can create an NFT for anything digital, from the source code of the World Wide Web (sold by Sir Tim Berners-Lee for $5.4 million) to “high-res artistic representations of genetic data” (sold by Professor George Church) and for marketing. Even real estate, diamonds and designer sneakers are tokens. In …

An advertising campaign is a business strategy implemented across several platforms to boost a brand’s or business’s awareness. In simple words, it is a series of advertisement messages that share a specific theme or idea for a combined marketing communication. The latest advertising campaigns combine several offline and online channels …