Tag Archives: Protecting Brand Assets

Protecting Brand Assets: Strategies for Intellectual Property Management

Protecting Brand Assets

Intellectual property (IP) is a broad term that encompasses creations of the mind, such as inventions, designs, symbols, names, and images used in commerce. Brand assets, on the other hand, refer to the tangible and intangible elements that contribute to a brand’s identity and value. These assets include trademarks, logos, …

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