If you’re interested in getting branded merchandise for your company, you may feel overwhelmed with the number of options out there. Choosing the best option for your business requires thought, research, and knowledge of how branded merchandise can help increase your overall revenue. To learn more about branded research and the avenues in which you can receive it, keep reading.
What is Branded Merchandise?
There are two types of branded merchandise, merchandise that is given out for free to encourage conversation starters and new customers and merchandise that is sold in the company’s store. The latter is purchased by loyal customers who want to support and represent the brand with clothing, mugs, and more.
Both methods help with customer growth, as they can both result in a conversation. For example, if someone sees a friend wearing a cool shirt with your business on it, they might ask about the company behind the shirt, sparking conversation and potential interest.
Make it Yourself
If you’re hoping to sell or give away branded merchandise, but you don’t have a lot of money, you may want to consider making the design and printing it yourself. This option works best if you already have the printing tools.
For example, if you already sell merchandise or print t-shirts and other apparel, it will be easy and very low-cost to print your own branded merchandise.
However, if you don’t have these tools at your disposal, you may want to try one of the following options.
Print Your Own Designs
There are also many websites where you can upload your own logos and designs and have them professionally printed for an affordable cost. This is a great option if you already have a logo or are working with an artist to have one designed for you.
Print shops allow you to make custom branded merchandise, and they have so many different options, including:
- Water bottles
- Laptop cases
- And so much more
No matter what you’re looking for, there’s a print shop that will be able to provide it for you.
Hire a Design Company
If you don’t want to deal with making your own logos and designs as well as finding a print shop, you can simply hire a design and distribution company to fit all of your needs. Companies like Harper+Scott will make the entire process of having branded merchandise created so much easier for you.
They can design an entire line of branded merchandise to best fit your company. They’ll take everything you’re looking for and turn it into something that’s luxurious and stunning, something that your customers will want to keep and cherish instead of throw away immediately after receiving it.
While design and distribution companies may be more expensive, they’re a great option if you’re looking for high-quality brand merchandise that requires no effort on your end. Just speak to them about what you’re looking for and let them handle the rest.
Whether you’re a small company that’s just starting out or a big cooperation with lots of money, there are options out there for you. You can create beautiful branded merchandise for your company, no matter your budget.
And remember, branded merchandise is a great way to grow your customer count, introducing new people to your brand without even trying. You can give away brand merchandise at events, like fairs and festivals, or throw things in as a “gift with purchase” when shipping out an order. If you’d prefer, you can even charge for your branded merchandise. The customers who truly love your brand will shell out the money.
Either way, expect more traffic for your business.