So, what’s the big deal about business reviews and review sites? Well, more than 93% of consumers take online reviews into account when making their purchase decisions. Businesses are told to get more reviews on review websites to keep attracting new customers. And, as consumers, we are constantly being asked to leave a review for almost every transaction we complete.
Average monthly US traffic (Alexa): 85.44 million
US ranking (Alexa): 3
Business reviews for: e-commerce related transactions
Amazon is a powerhouse. Therefore, it is no surprise that it is a popular go-to business review site for e-commerce products. If you don’t use Amazon, you probably know someone that has used Amazon (or uses Amazon faithfully).
In fact, Amazon has been training consumers to use their review system for a long time now. Therefore, we should probably thank them for helping train a mass of consumers to start leaving them and making it as part of an online consumer etiquette, if you will.
Amazon is much more than book reviews
We may think of Amazon as a virtual library, but Amazon is for much more than book reviews. For companies who do any amount of e-commerce, Amazon is a key source of information. While Amazon as a business review website is more targeted and fitting for Amazon marketplace partners, it is a worthy site to note, especially for retailers about what customers like about certain products and how the service aspect of transactions was handled.
popular review website yelp
Average monthly US traffic (Alexa): 40.47 million
US ranking (Alexa): 64
Business reviews for: any business
Yelp is a platform (review website and app) where users can publish reviews about local businesses. Also, Yelp trains small businesses how to respond to business reviews, host social events for Yelpers (a.k.a. Yelp reviewers) and provides data about businesses including health inspection scores (Yelp.com).
Reputation management is essential on review sites
Yelp has become a name synonymous with business reviews, as the site has over 102 million reviews and counting. As the world’s largest outlet for online customer reviews grows, it might be time for all small businesses to start caring about what consumers are saying online; and more specifically, about their Yelp reviews.
The best product is granted to you when its brand has been perfectly reviewed