What Are the Main Benefits of Email Blast Services?

An email blast is when you send one message to loads of recipients at once. Obviously, you cannot manually send an email blast to everyone on your contact list because this would take several hours or days. That is why you need to use an email blast service. But why exactly should you send an email blast? Isn’t this just spamming people? No, it’s not. Email blast services can actually be hugely beneficial to businesses – especially ones that are attempting to establish an online presence. But if you need further convincing, then you should keep reading to find out the main benefits of email blast services.

1.) Cost-Effective

Compared with other forms of marketing, email blast services are relatively affordable. For example, you don’t need to pay for things like postage, printing or advertisements. What’s more, email blasts are incredibly effective. According to research, email marketing provides an average 2500% return on investment, which surpasses other forms of advertising. Furthermore, email blast services save you having to send messages to clients or customers yourself. Like we said before, it’s not very time or cost-effective to send each person on your contact list an email.

2.) Personalisation

Email marketing has a bad reputation because of things like spamming. Spamming is when you incessantly send someone irrelevant content which inundates their inbox. Whilst email blasts do involve delivering a massive number of emails, they are very different from spam. This is because an email blast service will personalise the message to each and every recipient. For example, they will examine the customer’s sales history and interests, then deliver content which will be of interest to them. Email blast services will also ensure the message is specifically addressed to the customer. They can even send customers a reminder when they have abandoned their shopping cart mid-purchase. All these factors combined mean that your marketing campaign is much more likely to succeed and generate more sales for your business.

3.) Data Analytics

Unlike other forms of digital marketing, it is very easy to obtain and analyse data from email blast services. They will usually record statistics on things like open rate, click-through rate, demographic details, subscriber-retention, ectara. These data analytics are hugely beneficial for businesses. With them, you can see exactly how your email marketing campaign is doing, where you are succeeding and where you are falling short. For example, a low open rate indicates that your subject line isn’t gripping enough to compel your subscribers to read.

4.) Laser-Targeted

Finally, email blast services are great because they are laser targeted. Other forms of advertising are often dependent on things like time zone. For example, posting on social media in the morning in England means that American customers won’t see the content (as they will be asleep). This doesn’t matter with email marketing. Customers will receive and see their emails, no matter what the time is – leading to high conversion rates.

These are some of the main benefits of email blast services. Be sure to invest in one for your email marketing campaign today.