What to Consider When Choosing a Social Media Advertising Company

Did you know that most people spend an average of 2 hours 24 minutes on various social media sites each day? As the number of users signing up to different platforms increases rapidly, brands should leverage this opportunity and expand their market.

Despite the numerous benefits of advertising on these sites, most businesses find it hard to get the desired results when running campaigns. Hiring a Denver based social media marketing agency is an effective way to improve your conversion rate and increase ROI.

Here, we provide the ultimate guide on selecting the right agency by discussing the factors you should consider. We’ll also mention some of the aspects you can use to narrow down to the most suitable service provider.

1. Social Media Audit

When looking for an agency to increase brand or product awareness, it’s vital to check if they offer a social media audit. A company that takes this step can identify loopholes in your online marketing agency. They will also determine the factors that may be affecting the performance of your campaigns.

Such include:

• Poor timing
• Low-quality content
• Irrelevant posts
• Targeting the wrong audience

Conducting a social media audit has many benefits to both the advertising company and your brand. First, it allows you to understand why your social media campaigns have low conversion rates.

Using this information, you can come up with ways to avoid losses and get better results. Besides, it’s easier to assess the kind of services different agencies offer based on the audit results.

Evaluating your social media pages also helps the agency learn more about your brand. Using the details gathered from the audit, they can guide you in selecting better advertising strategies for an increased ROI.

2. Proof of Concept

Another factor to consider when looking for a social media advertising company is proof of concept. Contact the agencies you consider and ask for case studies of previous clients. Also, request links to the social media pages of brands they are currently managing.

An agency that’s confident about its work will give you several pages you can use to gauge its services. When visiting these sites, there are several aspects you should confirm. For example, check how much the social media following for these brands increased after working with the agency.

Besides, pay close attention to the engagement rate. Did the number of prospects contacting these companies increase? How many leads were the brands able to turn into clients?

Seeking answers to these questions allow you to evaluate whether the agency will help you get value for the money you spend on ads. You can also determine if their social media advertising strategy meets your business’s goals, told Sarah Mae Ives. Sarah Mae Ives started her Facebook™ ads agency in 2016. She has helped her clients bring in up to 48x return on investment in million-dollar launches. Sarah lives in Ontario, Canada with her red Aussie-Doodle, and two kids. She is a graduate of Carleton University and received a master’s degree in 2006. Before launching her ad agency, she worked as an outreach facilitator and research associate for the University of Ottawa Heart Institute.

3. Experience

Working with a social media advertising company with enough experience will boost engagement and lead conversion. When considering several agencies, ask if they have worked with brands in your industry before.

If not, check if they have any experiences with companies that have similar products or services. By taking this step, you can ensure you pick an agency with a good understanding of what you offer. You’ll also confirm that their advertising campaigns reach a particular market segment.

Another benefit of selecting a company with enough experience is that it reduces costs. Instead of spending a lot of money on campaigns that don’t lead to conversions, you can focus on those with better returns. Such strategies will grow your social media presence in the long run at a reduced cost.

4. Check if They Track Performance

Most business owners find it challenging to measure the success of their social media campaigns. Unfortunately, if you can’t calculate the ROI, it isn’t easy to gauge whether the strategies you use are working.

When looking for a digital marketing company, confirm how they measure success. Further, inquire which indicators they use to track the performance of various ad campaigns. While the key metrics may vary from one social media platform to another, the companies should monitor some essential aspects.

These are:

• Post reach
• Growth
• Engagement rate
• Traffic generated

Another item an ideal advertising company should track is lead generation. This metric allows them to determine the number of new prospects from a particular promotion. Such data then guides marketers in identifying campaigns that increase engagement while boosting sales.

5. Do They Use Their Strategies?

Agencies that trust their marketing methods will feel confident enough to use them. Hence, when looking for companies advertising businesses online, confirm if they apply the techniques they recommend and get desirable results.

Do their social media platforms have a significant following? How many clients engage with them in a day? Do their posts help them attract new leads?

If the brands you consider have few followers, their advertising strategies may not propel engagement on your pages. This aspect may also indicate they don’t have enough skills and expertise to handle your social media campaigns.

Before picking a particular agency, check if they are present on key social platforms. Further, confirm if they apply the promotion strategies they are suggesting for your brand. This measure will also protect your investment and reduce the risk of using methods that may lead to catastrophic outcomes.

6. Cost

When looking for social media advertising campaigns, you should have a budget in mind. Planning your finances will guide you in picking an agency that provides quality services within your projected spending.

Start by identifying the exact kind of advertising services you need. For example, are you looking for a digital marketing company to work with short-term or long-term? Other than that, do you need them to manage all your campaigns or a particular one?

Answering these questions will help you assess your options for advertising agencies. Once you identify those offering the services you need, request price estimates for all their packages. This way, you can pick one with favorable payment terms without compromising on quality.

Work With the Most Suitable Social Media Advertising Company

Considering the discussed factors when looking for a social media advertising company helps make the right choice. Moreover, it will guide you in selecting an agency whose goals align with our brand’s culture.

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