Perhaps the term online reputation management may sound new and unrelated to your business. But it’s more powerful than you think it is. Yes, this is important if you have a business. People these days don’t buy from a company that has no or bad online reputation. With good transparency and continuous communications, you can easily build your customers’ trust and make your business a success.
If you still think that this is all exaggeration over nothing, then you should keep reading. Below you will find reasons why online reputation management is a big deal regardless of what your business is.
Customers depend on online reputation
In today’s world, the dependence on the online reputation by the customers is like never before. Before they even visit a store, more than 42% of people search about the place, according to a recent survey. Also, more than 77% will compare the prices of the product to see if it’s a good deal. More than 60% search for coupons and fact check whether the company is trustworthy.
Since the internet has become widespread today, consumers have made it a habit to first check online before they buy anything. This is why many businesses stress a lot on online reputation.
Reviews are more trustworthy to the customers
One of the main strategies followed in digital marketing is the observation of online customer’s reviews. This has a huge scope to reach customers. Yes, around 93% of people first read the reviews present before making any decision. Also, people notice how the company reacts to the negative reviews of its customers. As you can see, these simple reviews have the power to show your business to be the best or worst depending on what an individual writes.
Some believe that having only positive reviews on the internet is the fail-proof way for a good online reputation. Well, that will only increase the customer’s suspicion about a company. After all, everyone knows that even the best has its downsides. To sum up everything, customers have a good eye for finding real and fake reviews.
More important than the price
Lower prices have always attracted throughout the centuries. After all, if a product is dead cheap and the customer has a tight budget, surely the customer will get it. But this doesn’t work nowadays. That’s right, around 83% of people go for products that have a good online reputation rather than for a product or service with no online presence. Customers trust online reputation so much that they don’t mind paying a little extra for it.
Steps to build a good online reputation for your brand
The above reasons stress the importance of online reputation management for a business. There is no doubt that this is the easiest way to gain the trust of your customers. To do that, just follow the below 6 steps:
- Opt for transparency in your policies.
- Request your customers to speak about the brand publicly.
- Observe what your customers say about your business. If possible, make the necessary changes.
- Always be open to criticism. Also, address it properly.
- Think about having a social position.
- Find tools that will be of help to you.
Before you go
The possibilities of managing your online reputation are endless. This means that you will need a lot of time to make this a success. The best way to do this to hire professional online reputation management services, who have the right experience and knowledge in this field. After all, with the right help, your business will be a sure success!