In 2020, internet sales accounted for around 20% of all retail sales in the USA. That’s a rise of almost 4% from 2019, and it’s only going to keep growing.
If you didn’t realize it before, gaining more internet customers is the key to developing a thriving business. Even if you have a brick-and-mortar store, you need an online business component or else you are limiting your profit potential.
So, how can you find and reel in more online customers? Here are key ways to attract customers that you may not realize are so important.
- Build a Professional and Flawless Website
Take a look at your website and put yourself in the mind of online shoppers. Does it look professional and as good as a big corporation’s website? Is it fast and is the sales process simple?
Potential customers will have no problem abandoning your website if a page takes more than three seconds to load. Or, if it looks like someone designed it before 2001.
There are so many amazing yet affordable agencies out there. You have no excuse for not hiring a website design service to make a flawless website for your business.
These are all qualities that your website needs to have:
- Easy navigation
- Beautiful branding and design
- Original, professional images
- SSL certificate and great security
- Fast site speed
Since it is so easy to have a great website nowadays, internet customers will not thank you for anything less than perfect.
- Invest in SEO Techniques
SEO (search engine optimization) is the worst-kept secret in digital marketing. But, it’s still one of the best ways to increase your digital presence.
It is a toolbox of unpaid, organic techniques to increase your website’s rankings in search engine results pages. By using these techniques to optimize your web content, you can attract many more potential internet customers.
Here are some SEO techniques you can start using today:
- Write useful, long-form blog posts
- Target high volume keywords in those blog posts
- Write guest posts for other sites to gain backlinks to your website
There are so many more SEO techniques and learning them will be well worth your time.
- Increase and Improve Online Ads
Never invested in social media advertising or PPC (pay per click) ads before? You should! They are the best ways to attract customers from your specific target market.
Make paid advertisements on whichever social media platform your target market uses. You will be able to choose the demographic you want to target when you make the ad. Don’t forget to re-advertise to the same people or else they will forget about your business.
Use your branding in the ad to boost your online presence as well as direct people to your website. You could offer a special online discount code for people who see your advertisements which will attract more customers.
Boost Your Internet Customers Today
The truth is, there is no secret sauce that will help your online business gain more internet customers. It’s all about having a cohesive brand, an air-tight digital marketing plan, and a smooth sales process. There are no shortcuts.
But you can be sure that all your hard work and attention to detail will pay off when you see your online profits grow.