If you’re going to be shipping things to your customers, there’s a lot that you have to consider. The main thing is your product packaging. You can’t place an item in a box and call it a day.
There’s a little more to it than that. You have to add materials to keep the product from breaking. You’ve got to stand out in a sea of your competition by coming up with an interesting design.
If you’re still a budding business, you’ll need to find a way to help your customers engage with your brand. As you can see, it’s an entire process. Check out this guide for tips that will help you through it.
- Get a Little Creative
If your small business packaging fails to impress, it will give a customer the wrong impression of your products and company as a whole. The problem is that certain types of packaging are sort of bland by default.
We’re here to tell you that there are ways that you can dress it up. Let’s take food for instance. Most food-safe bags that you put your products in are just that.
It’s a plain white bag. What you can do to make it a little brighter is attach a tasteful branding tag to it. Something to make that bag pop.
- Tell a Story
Let’s say that you run a chocolate business. Your well-known competitors, such as Hershey don’t need to tell people about their brand. Their name sells bars in of itself.
You, on the other hand, you’re going to have to consider incorporating descriptions when you’re packaging products. You’re still a budding brand that people don’t know as much about.
Now, we’re not saying that you should write down your entire life story. The customer won’t read all of it. What we are saying is that you should use a small paragraph to tell people who you are and why they should buy your chocolate.
- Choose the Right Materials
When you’re choosing your packaging materials, think about the message you’re trying to send. You can’t say that you’re an eco-friendly company and wrap your products in plastic bags or use an oversized box. It doesn’t match up with what you say your core values are.
You’re also going to need to choose a box filling that will fill space around your product and protect it during shipping. Clamshell packing suppliers can help you with that.
- It’s Not All About the Packaging
Not everything is about the packaging. The unboxing process is important too. Some companies include a little card in the box to thank people for buying their product.
It’s a small gesture that makes people feel good. You can also provide a newsletter with ideas on how to use the product.
Product Packaging Tips That Will Help Your Business Thrive
As you can see, your product packaging is almost as important as the item that’s in the box. You’ve got to put a lot of thought into it if you want to stand out from your competition.
Use your packaging to send a message and tell customers more about your company. Jazz up boring packaging and put some thought into the unboxing process. Your customers will appreciate it!
For more ways to pack up your products and keep your company going, visit the business section of our blog!