With 500 million monthly users, many businesses are beginning to consider how they can tap into this large and active market. Due to its young and interactive audience, learning how to do TikTok marketing can be very profitable for businesses.
So what are the best ways to increase your followers? And how can you use TikTok to increase brand awareness?
Read on for our guide to how to market on TikTok.
Collaborate With an Influencer
TikTok influencer marketing is a great way to introduce your brand to a large audience on very favorable terms. Among the many famous TikTokers, be sure to choose one whose followers are similar to your target customers. It’s also important to make sure the content of their posts aligns with your business’s ethos.
There are several different possibilities for working with influencers. These could include gifting your products to them, a time-limited takeover, sponsored or guest posts, and content collaboration.
Next, buying TikTok likes is another of our top methods for getting more followers. With more likes, TikTok’s algorithm will show your business’s posts to more people. Putting your content in front of a larger audience will thus increase followers and also brand recognition.
If you’re wondering how to get a lot of likes on TikTok, it couldn’t be simpler. There’s no need to share your account password or other confidential details.
Opt for TikTok Ads
Another useful method of increasing your TikTok followers is by running ads on the social media platform. There are several different ad formats to choose from. These include brand takeover ads, hashtag challenge ads, and in-feed native ads.
There are a couple of key best practices to remember with TikTok ads:
- Limit your ad frequencies so that users don’t become put off by the brand.
- Make sure your ad quickly grabs the viewer’s attention before the advert becomes skippable.
Use Branded Hashtags
Our next tip to increase your TikTok followers is through branded hashtags. This almost works like a free method of advertising. Each time a user posts using your hashtag, all of their followers will be introduced to your business.
Try encouraging your existing customers to post videos of themselves using your product. They can then tag their post with your business’s name in a hashtag.
Pay Attention to Analytics
Finally, the last way you can increase your TikTok followers is by taking a look at your profile’s analytics. By examining key metrics such as watch time, and by analyzing which posts have performed the best, you can continually optimize your TikTok marketing campaign.
Remember to take both the good and bad insights into account when planning future content.
Effective TikTok Marketing Means More Followers
Those are five of the best ways you can master TikTok marketing and expand your audience base. Don’t forget that creativity thrives on TikTok, so try to put a fun twist on your posts that allows your followers to interact with your brand.
If you found this guide to TikTok marketing helpful check out our other digital marketing articles!