In this competitive environment, it is essential to use animated explainer videos for marketing. An excellent animation creates a meaningful impact. It captures the audience’s attention and helps to understand your brand message.
The animation and explainer video content plays a vital role in promoting products or services. An exciting video with relevant and valuable information engages the audience and results effectively.
The digital world is overloaded with diverse video content. So, it is essential to emphasize the individual preferences of the users. You need to analyze how your competitors are getting views. The higher views your video receives, it gives you a competitive advantage.
However, if you don’t have expertise in this domain, you need to search out the Top animated explainer video companies. You can hire a video animation company that can create an animated explainer video for your business.
Let’s dig deeper; we will discuss the reasons to incorporate animated explainer videos in your business’s marketing plan.
It Delivers your Message and Grabs Audience Attention
Undoubtedly, explainer videos are one of the most appealing digital content types. Nowadays, people prefer to watch visuals, and they enjoy them. Animated explainer videos help deliver your marketing message more efficiently because they provide entertainment.
You can use animated explainer videos on a website, advertising, and marketing emails. Organizations use animated videos to announce an upcoming event, and the viewer most likely watches the entire video because of the animation.
It helps in delivering your brand message with perfection. The well-organized brand message increases the leads and sales.
Most businesses use animated explainer videos to promote their product or services.
It is Used Anywhere in the Sales Funnel
You can use an animated explainer video at the top of the sales funnel to boost your lead generation. Moreover, businesses also use it at the very bottom to entertain and retain current customers. It gives the best results wherever you adjust it.
Firstly, you need to analyze the weak points in your sales funnel to enhance the impact. Use the animation at the weak points to avail every opportunity to increase sales this way.
Maybe, your website traffic is getting down, and you are losing new leads. So, you can use the video to attract more people to your site. If your return on investment is decreasing, you need to use animation in marketing to get more sales.
The Video help in Increase Website Ranking on Google
According to the stats Of VNI Global IP Traffic and Service Adoption Forecasts for 2017-2022, revealed by Cisco, the video will derive 80% of all website traffic, which was 67% in 2014.
It shows that video is not a fundamental part of a marketing message; it will be more than that. You can use it as a separate marketing tool because it increases brand engagement. It has become a top SEO trend that increases website traffic.
Moreover, the exciting benefit of explainer videos is that the animation increases convince the audience to stay on a website longer. Unlike a text copy or images that people often scroll, the animation develops user interest.
It takes more time to watch it, and users stay on your website and watch the full video. Generally, Google identifies the content as more worthy if users spend additional time on a web page than on average.
Thus, it increases the visibility and ranking of a website in search results. It unlocks new doors of opportunity to get more traffic.
An Explainer Video Increase Sales without looking Salesy
When companies use animated explainer videos, they generally set three objectives: to explain a product or service, entertain or educate the audience. The aim of increasing sales is not even listed in the top three objectives.
Create an animated video that tells the audience how complex procedures work. An explainer video is a highly effective selling and marketing tool. The video does not need to convey that your brand is better than others.
You can also educate them on how to use a specific product. It shows that your organization is working to fulfill customers’ needs to make them feel comfortable. So, it helps achieve two objectives, brand engagement and customer perceive you care for them.
It makes the customer more loyal, so your audience prefers to purchase anything provided by your company.
It helps in Explaining Complex Ideas into Appealing Scenes
Nanotechnology, Cybernetics, and Artificial intelligence, you can cover any topic and explain it to the audience through animated video. One of the most valuable benefits of animated videos is that viewers understand your message effectively.
When the audience finds the fun at the same time, it enhances the efficiency of your message. The animation helps marketers convey complex thoughts into clear-cut visual scenes and images that make information easy to understand.
Animation Carries Emotion and Interest to your Message
Another benefit of animation is that it can transfer emotions. Businesses express their feelings more efficiently, and an illustrator stresses the image. It creates the marketing message even more appealing and noticeable.
Moreover, the video connects with people’s emotions at a different level, which helps build a positive perception of your brand. Videos consist of a combination of sound and visuals at the same time.
Are you searching for a video animation agency that creates an excellent animated explainer video for your business? Contact BuzzFlick. They have a team of professional animators who will craft your idea into an attractive explainer video. It gives your audience an aesthetic and emotional attraction and allows your business to relate with the viewers more effectively.
In a Nutshell
In this digital age, businesses are taking full benefit of digital mediums. In recent years we have seen a significant increase in the trend of animated explainer videos.
Animated explainer videos have revolutionized the dynamics of marketing. Companies use animated explainer videos to convey complex topics to the audience effectively. Organizations who use these videos get more brand engagement and conversions.
The script plays a crucial role in creating an explainer video. If your script is excellent and engaging, it increases the chances of making a top-notch video. However, if your script is not appealing, it will be much more difficult for your video to get good results.
You are missing a great opportunity if your business is not using explainer videos. So, use explainer videos to deliver a powerful message to your target audience and unlock doors of opportunities.
You might be thinking about the cost of creating an explainer video. Explainer video cost ranges from $4,000 to $25,000. It depends on various factors such as the animation style, live-action, and video length.