Unless you have a crystal ball, it’s impossible to know which marketing campaigns will be the most successful.
Can you be sure that a certain ad campaign will bring in more customers? Or that a new sales tactic will lead to more sales? The only way to be sure is to measure the performance of all your marketing activities.
New website? New advertising? New sales tactics? With call tracking software, you can track who’s calling and how they found your business.
Here’s why your business needs the best call tracking software:
- Data-driven decisions
You can’t improve what you don’t measure. If you aren’t tracking calls from customers, you’re missing out on data that can help you understand what your customers want and how they’re finding your business. For example, if a certain sales rep isn’t working out, you might discover that his ads weren’t bringing in as many leads as those of other reps. That information could save your business a lot of money.
- Improved customer service
Track phone calls back to their source, and you can see exactly where problems may be occurring with your products or services. The same goes for leads — if people call about a certain product, maybe there’s something wrong with it, and you need to address it immediately.
- It Helps You Identify Marketing Campaigns That Generate Leads
Call tracking software allows you to identify the source of your leads with pinpoint accuracy. This is essential for maximizing the ROI of your marketing efforts. For example, if you’re running an ad on Google Adwords, call tracking will tell you which keywords are generating traffic to your website. By monitoring your call stats on these keywords, you’ll know which ones are worth continuing to invest in and which ones aren’t. You’ll also know if there’s a problem with one particular keyword phrase, so you can tweak it or drop it before investing more time and money in it.
- It Improves Your Customer Service
Call tracking software allows you to monitor calls by individual reps or departments so you can see whether customer service reps are following your lead-handling process correctly.
- Calculate ROI of Marketing Campaigns
Marketing campaigns can be expensive and difficult to measure. Call tracking allows you to see which ones are generating the most phone calls and leads, making them more worthwhile in the long run. It also helps you determine which campaigns may need some adjustments to generate leads for your company more effectively.
- Improve Customer Experience
The goal of any business is to generate repeat customers who come back again and again of their own volition without having to pay for advertising or promotions every time they visit your website or place an order with your company.
- Eliminate Phone Number Spam
If you receive unwanted calls on a daily basis, there’s a good chance that you need some sort of call tracking software. Call tracking allows you to see exactly who is calling your business, how long the calls last and when they originated. This information will help you eliminate any possible phone number spam.