9 Tips to Light Up Your Retail Store To Increase Sales
A good lighting system plays a vital role in the retail store. It not just help your customers to make their way inside the store but also create an enticing atmosphere for your customers. If the lighting system installed efficiently, then it can help you to get more sales. With the help of LED lighting fixtures, you can get achieve your goals easily.
Good lighting can create a beautiful and welcoming ambiance for your customers. You can also take help of good professional like electrician Northern Beaches to install optimum lighting system in your store. Here, we will be going to discuss the tips that will help you to install the right lighting system in your retail store.
Integrate Various Lighting Fixtures
A retail store requires basically two types of lighting systems. The first one is ambient lightings and second is accent lighting fixtures. You should mix both of them in such a way that they create an appealing ambiance in your retail store.
Ambient lights should be installed at a low level so that the accent lights can punch through the merchandise. A good electrical contractor like Northern Beaches electrician Sydney can integrate both lighting system in a proper way.
Match Lighting System with Your Brand
It is important to match the lighting design and fixtures with your brand value. In general terms, customers usually associate the ambient lighting system with low cost and the ambient lighting fixture with a high-class market. There are various stores that only prefer to install ambient lighting and some only prefer to go for only accent lighting for great effects. This way you can associate your brand with different lighting fixtures.
Pick Different Temperature Colors
Did you know that the lighting fixture with different color can affect the room temperature? The colors associated with cool temperatures will make your room look spacious and also convey the young demographic. On the other hand, the color that is associated with hot temperatures will make your customers feel associated with your brand and also make your store appear classy and upmarket.
Highlight the Main Section in Retail Store
Some retail stores use the highlighting fixtures to put more focus on some sections of your retail store as compare to others. These fixtures will put more light on where you want to take the customer’s attention. This trick will work efficiently in clothing retail stores. You can also display your special offer with highlighting fixtures.
Good Lights in Changing Room
The trial room or changing room is one of the most important sections in all retail stores. A good changing room can accelerate your sales. So, why should you install low wattage old fashion light in your trial rooms? You can install warm vertical linear lighting fixtures. Install these lights on either side of the mirror.
It will let your customers see how they look after wearing the clothes that they are going to purchase. If they love clothes, they will ready to pay any value for them. A retail store owner must always save a number of an electrician who is ready to serve 24*7 like Northern Beaches electricians so that you can call him in case of emergency.
Shelves with Integrated lighting
With the evolution in lighting technology, there are various lighting fixtures are available in the market that you can choose to illuminate your store and increase your sales. According to research, it was observed that the customers pick more items from those shelves that are integrated with good lighting as compare to those that do not have any light.
You can integrate the LED strip lights with the shelves in your store for good effects. To integrate LED strip lights with your display shelves call a skilled person like electrical contractors northern beaches.
Check Warranty of Lighting Fixtures
In a retail store, you are going to turn on your lighting fixtures for long hours. Therefore, it is a good idea to check the warranty of all lighting fixtures before purchasing them. You should check the restrictions mentioned by manufacture in burning hours of the particular lighting fixture. Usually, all lighting fixtures can efficiently light up for more than 5,000 hours in a year.
Take Help of Professionals
If your budget allows, then you can also hire a professional who can suggest you with the right lighting system as per the design of your retail store. These professionals worth the investments as they will suggest you with the right ideas that can help you save in the long run.
Most professionals, suggest installing an LED lighting system because they are durable and cost-efficient in ling run, If you install an LED system in your retail store, then it will reduce your monthly utility bills.
Different Color Temperature For jewelry
If you want to attract your customers in your jewelry and make them purchase at least one from you, then you should use different color temperatures. You should try to mix 3000K and 4000K color temperatures. The 3000K color temperature is good for silver and diamond jewelry and 4000k color temperature is suitable for gold jewelry.