Instagram is not just a platform where you can upload beautiful photos and videos. Nowadays, people don’t just upload mindless selfies. Even though Instagram is a photo-based platform, building an attractive and successful account requires much more than just images. If you’re a web designer and you don’t know marketing, you need to know some insights about Instagram to grow your brand and create an everlasting community.
As long as you know how to use Instagram correctly, it can help you to showcase your creativity. When you combine your sophisticated web design with an online portfolio, you’ll be able to achieve success quickly. But, you need some tools your represent your brand and showcase your work professionally.
No matter how talented you are or how sharp your marketing brain is, an extra push in the right direction will improve your chances of getting noticed. Other than creating stunning feeds and capturing beautiful photos, some tips will help you to improve your ability as a web designer. In this article, we will discuss the top 6 Instagram tips that will benefit you as a web designer.
Optimize Your Instagram Bio
This is the first tip every web designer needs to know. Your bio plays an important role to attract people and engage them in your Instagram profile. Optimizing your bio is extremely important if you’re a freelance graphic designer and you want to boost your online presence.
Your bio shows the clients who you are and what services you offer. That’s why bio is the first place where you need to show off your skills. You can also buy 50 Instagram likes to enhance your Instagram bio optimization process.
As bio can consist of 150 characters, make sure you create them wisely. Include appropriate hashtags, your name, and catchy information about your business. Additionally, make sure you include the website link as well as the call-to-action button. If you have multiple websites, use third-party tools to add multiple links in your bio.
Represent Yourself Socially
This tip may sound obvious to many graphic designers, but still, some of them ignore this intentionally or unintentionally. Interacting with your community carries a lot more power than you could ever imagine. This is one of the most important Instagram marketing techniques that will strengthen your bond with professionals and fans in your industry. Apart from that, it will also deliver a positive response to the Instagram algorithm. Moreover, it will boost the performance of your content.
Representing yourself socially means that you need to reply to the comment of your followers. You should also visit their profile and encourage them to use the same hashtags as you. When chatting, make sure you don’t fake anything. Just reply with honesty and authenticity.
Collaborate with Other Graphic Designers
Even though Instagram is a highly competitive platform, but collaborating with other creators or web designers will help you to attract a lot of potential followers. But, make sure that the niche of you two is different. For instance, if you’re capable of designing business cards but don’t have great skills in product photography, collaborate with a creator who possesses the other skill.
You can also narrow down the other Instagram accounts that work with different artists and designers. When you follow a brand with tons of followers, you can use their dedicated hashtag that will bring attention to your work.
Apart from that, it’s also a good choice to contact them directly. Submit your work to them and you’ll have a chance to get featured on their web design platform.
Add Tons of CTAs
Instagram allows you to add CTAs to your Instagram profile. You should always take advantage of CTAs as they will bring lots of promotional opportunities.
Other than implementing your business website link in your Instagram bio, make sure you’re including the CTAs in your captions. This will work as an invitation and people will check out and read your web design blog. This will ultimately improve your engagement rate. As per Plan that, remember that not all CTAs are the same.
The best method of CTAs is the ‘swipe up’ option. If your Instagram account has more than 10,000 followers, you can use this feature in your Instagram stories. Upon swiping up, the users will be directed to a specific web page.
If your Instagram profile is set to the business account, you can implement a call-to-action button to your bio. Alongside the messaging and following button, the users will also see an additional action button you chose.
Use Hashtags
Hashtags with millions of followers are the most overrated thing on Instagram. Using these big hashtags won’t bring attention to your post. Instead, your content will be lost in the crowd. That’s why you must combine obscure hashtags with popular hashtags.
Additionally, just like you use local SEO on your business website; use the local hashtags on your web design Instagram account. This is the best way to engage with your local community.
However, make sure you don’t overuse the hashtag. Even though Instagram limited the number of hashtags in a post, doesn’t mean that you should upload content with 30 hashtags. It will only make your post spam.
Use Instagram Stories
You can share some extra content with your followers through Instagram stories. You can show them your personal life and the real image of yourself. Additionally, you don’t need to worry about stories becoming permanently deleted after 24 hours, as you can highlight them and put them for display on your profile.
Instagram stories are the greatest way of engaging with your viewers. You can provide them some sneak peek of what you’re planning or working on. You can also experiment with the polls, quizzes, challenges, and questions. After that, sharing your response with your audiences will build a long-lasting relationship as your followers will feel appreciated. If you want to boost the popularity of your Instagram stories, contact IIgers.
Conclusion
These are the top 6 Instagram tips for web designers. Remember that Instagram is one of the most successful social media platforms that can help you to build your brand grow your online presence. You need to devote time and work as a web designer. Follow these tips and you can sharpen your marketing abilities easily.