Are you trying to grow your social media presence? Did you know that likes are a vital part of today’s Instagram algorithm?
Instagram likes make it more likely that your post will be seen in people’s feeds. This is because the feed shows users what they’re most likely to engage with, which includes likes and comments.
Likes also give your account more visibility, whether you’re a brand, influencer, or just looking to increase your account’s popularity.
If you’re wondering when is the best time to post on Instagram for likes, then keep reading.
When Is the Best Time to Post on Instagram for Likes?
The exact best time to post on Instagram depends on your niche and/or brand.
But if you’re wondering what’s the best time to post on Instagram for likes, you’ll be pleased to know that there are several best practices you can follow.
When you follow the best times to post according to statistics and research, you’ll give your account the best chance to get Instagram likes.
Keep in mind that the best times vary by location, day, and even your industry. You also want to remember the worst days to post, as these might waste your hard work on a day when your audience isn’t likely to see them.
Best Times by Day
Across the board, the best time of the day to post on Instagram is between 11 a.m. and 2 p.m. CDT.
This is when you want to aim to get Instagram likes, as people are more likely to see your post on their feed.
For the days of the week in general, the best times to post are as follows:
- Monday: 11 a.m. to 2 p.m.
- Tuesday: 10 a.m. to 3 p.m., 7 p.m. for the highest engagement
- Wednesday: 7 a.m. to 4 p.m. (peaking between 11 a.m. and 2 p.m.)
- Thursday: 10 a.m. to 2 p.m., 6 p.m. to 7 p.m.
- Friday: 9 a.m. to 2 p.m. (highest engagement at 9 a.m.)
- Saturday: 9 a.m. to 2 p.m.
- Sunday: 8 a.m. to 2.pm. (not as high engagement as the other days)
The universal best day to post is on Wednesday during the day, around 11 a.m. The other best day and time to post is on Fridays between 10 a.m. and 11. a.m. People tend to get excited about the weekend, so they’re likely to check Instagram to see what everyone’s up to.
The reason that 11 a.m. to 2 p.m. are such good times to post is that people usually check their phones around lunchtime.
7 a.m. is also a great time to post because people tend to check their phones right when they wake up.
This is great for your account because you can be top of mind and one of the first things your followers see in the morning.
Remember that Instagram users will be doing different activities on the weekends. They’ll also be in a different mindset. They might feel like shopping or looking for inspiration as opposed to winding down from work.
The best times to post on the weekend are on Saturdays at 10 a.m. CDT. This is when many people are out to brunch with their friends or relaxing on the couch at home.
Plus, if people are with their friends, they are more likely to show your account to others. This could result in even more likes and followers for your account.
Worst Times by Day
Just like how there are best times to post, you need to be careful of the worst times to post.
The universal worst day to post on Instagram is Sunday. This is likely because people are either relaxing, completing errands, or getting ready for work the next day. They may also have family time, where they’re not likely to check their phones.
Saturdays are also not a great choice outside of the recommended posting time (between 9 a.m. and 2 p.m. CDT).
People tend to be the busiest on the weekends and may have reserved Saturdays for social activities or outings. This means that they’re less likely to be scrolling through Instagram.
Best Times by Location
Another factor to consider for the best time to post for likes on Instagram is your location.
Look up data based on your location and see when the best times are depending on where you and your followers are located. Make sure to use your analytics to see where the majority of your followers are.
Then, check if your engagement rates differ dramatically depending on location. If your followers’ location doesn’t impact your likes much, then stay focused on looking at the best times and days to post no matter the location.
Remember that location will also impact the time zone that you should be looking at when posting.
Best Times to Post by Industry
The best time to post on Instagram for more likes also depends on your industry, as your target audience may be on Instagram at different times and for different purposes.
For example, tech companies have the best engagement on Tuesday evenings through Wednesday afternoons. For B2C companies, the best time is at 3 p.m. on Wednesdays, when most people are finishing up work.
For educational institutions, the best time to post is on Fridays at 10 a.m. CDT.
And for non-profit organizations, the best time to post is on Tuesdays between 1 p.m. and 3 p.m., and on Wednesdays at 2 p.m.
As you can see, the best time to post varies by industry, so you want to make sure you know what industry you fall under. Even if you have a personal Instagram account, try to figure out your niche.
You want your posts to be seen when there isn’t too much competition, especially if you’re trying to grow your Instagram account.
What Is Your Unique Best Time?
If you follow these benchmarks, you’re well on your way to success and getting Instagram likes to your account.
Each account will have its own unique best days and times to post on Instagram, and it can be worthwhile to see how it compares to the recommended best times suggested by research.
To find out your unique best time to post on Instagram, you need to use a combination of testing, tools, and Instagram Insights.
First of all, perform a manual test and use a spreadsheet to record which days and times get the most likes for your posts. Remember that post likes are affected by the quality of the content too, so a lack of engagement may not mean you chose the wrong time to post.
When Are Most of Your Followers Online?
You can use your Instagram analytics to check when most of your followers are online.
If you can time your post to be close to the time most of your followers log on to Instagram, then they’re more likely to see your post.
This is also useful for showing your posts to people who aren’t your followers. When your followers like your post, it’s likely to show up on the feeds of the users who follow them.
How Relevant Is Your Post to Your Audience on That Day?
You also need to pay attention to how relevant your post is to your audience on a specific day. For example, if your post is about weekend activities and you’ve posted on a Monday after work, chances are your post isn’t that relevant.
This decreases the chances that people will like your post.
But if you posted that same post on a Friday when people are gearing up for the weekend, they’re more likely to find it relevant and like your post.
Tools To Help You Post
If you find that it’s difficult for you to be on Instagram at the best times to post because you’re working, then why not consider using an Instagram scheduler?
These days, there are many free and paid tools you can use that automatically put up your Instagram posts for you.
You can also use tools to help you figure out your personalized best day and time for engagement. Like Instagram schedulers, they range from free apps to features on paid Instagram marketing platforms.
These tools include Hopper HQ’s free Best Time To Post App, which looks at all the users who follow your account and scans to see when they’re the most active.
Grow Your Instagram Account With Likes Today
Growing your Instagram account with likes doesn’t have to be confusing.
By knowing the best time to post on Instagram for likes, you can grow your Instagram following to new heights.
When creating an Instagram posting strategy, always make sure to take into account your niche, location, and any changing trends for the best chances of success.
If you enjoyed this article, be sure to check out other blog posts from our technology category.