An e-commerce business thrives on customer satisfaction. The success of it lies in mundane and repetitive tasks. It might seem manageable at the startup level, but when the business starts to scale, you would need helping hands in the form of more employees or automation.
While automation is a complementary alternative to human resources, one can’t exist without the other in the long run. Let’s get into how you can get a fully automated e-commerce store.
What Is E-Commerce Automation
E-commerce automation is a software solution that provides the company with much-required tools to automate different processes. This includes acquiring orders, gathering feedback, and automating the shipping process.
However, not everyone is technically sound and able to automate their e-commerce store through thousands of lines of code. And even if you do, managing your business as it scales up with maintaining the website is going to be challenging.
You could turn to hiring more people for managing both the business and technical elements, but these setups are cost and resource-hungry. And, unfortunately, humans can’t scale their abilities up beyond a certain point when in need.
Fortunately, there exist automation platforms that can ease up your worries about scaling up. They provide all the necessary tools that a startup may require to run their e-commerce store smoothly.
How to Automate Your E-Commerce Store
The best way to automate your e-commerce store is by taking the help of a smart platform, a platform that can incorporate your requirements and user feedback into your website.
Typically, every smart platform that lets you use their services for your e-commerce store provides you specific services for specific tasks. For cart automation, they would have a tool, which would be different from social media marketing automation tools. It’s up to you to decide which tools you want to invest in.
If you have been manually managing your business and just wish to automate the inventory management, you wouldn’t need to get the digital marketing package.
For startups that are just gaining traction, let’s talk about some tools that you should consider automating.
What can be automated?
1. Marketing Automation
If everything goes right, there would be a juncture where you’d not have enough time to send templated emails by yourself to the customers. If you’d still want to deliver them personally, hiring more employees would be necessary, and that still won’t be enough.
Automating emails for acceptance, confirmation, cancellation, and return of orders is the basic requirement for any e-commerce store. These are typically offered in the basic package provided by the companies.
Managing marketing content becomes easier when it is automated. Researching for relevant keywords, SEO aspects of content, and backlink generation can be automated and is being done throughout the industry. As automation is becoming more mainstream in the content writing industry, paraphrasing tools powered by AI are introduced frequently.
2. Content Automation
Digital content for e-commerce, like videos and festive images, has changed the industry for good. Stressing over things that can be done automatically would leave you worrying about important tasks – like hiring a content manager. Content creation, automation and management are done with the help of no-code eCommerce store automation toolkits that are present online.
The creation of such visual elements can be automated as per the current requirement of the market. It may be the regular update of the creative elements on the website, updating banners and badges of the products, etc.,
Why go around pushing notifications about offers when you can automate them? Let your customers know about your festive offers, discounts, and price cuts to boost the sale through an integrated automation system.
These platforms are readily available for store owners to automate their content with zero effort and coding.
3. Customer Relation Automation
Remind your customers to leave feedback by automating the process. Schedule automatic reminders depending on your product’s shelf life and usage. Thousands of feedback will let you know what your store lacks and how it can be improved in addition to what your customers love.
Negative Reviews and Automated Replies
Negative reviews are inevitable. While some of them are not worth your time, some are very critical for your store’s future. Useful or not, negative reviews always disappoint you and your new customers.
We are more prone to leave feedback when something goes wrong with the product. If you want your e-commerce store to be on good terms with search engines, positive feedback is very important. Relying on a customer’s intent is often not enough.
Try getting information on what went wrong from the 1-star reviews through automation by acknowledging them publicly. You could always try writing a personal letter to each of them, but that requires investing in human resources.
Personalized automated replies can fill the gap between you and your unsatisfied customers. Try writing an empathetic copy for your feedback reviews and send it to individuals who’ve actually bought the product and left a negative review. Try making them happy with complementary services or refunds to gain a loyal customer.
Reward System Automation
Not every customer would be loyal to your products. Most internet users don’t like wasting their time researching and love to get what they need from a store they trust.
Returning customers are the most valued assets of any company. As long as you provide them satisfactory service, they will not go elsewhere.
Awarding regular prizes or rewards is one of the methods to ensure a long-lasting relationship. When you have thousands of customers, rewarding them individually would be tough and you might miss out on some of them.
Automating the reward system will help you in this aspect. You can either promote a coupon code and implement logic to that, or encourage them to buy more by giving discounts through a methodical algorithm of automation.
4. Inventory Automation
How long do you think you can keep up with your inventory on an excel sheet? Once your business starts scaling, you won’t have the time to fill up all the cells. . Why hire someone to fill in the details when it can be done automatically?
E-commerce platforms offer inventory management tools that can replace and enhance your traditional methods. Once orders are placed, the smart system starts negating the products from inventory until a new batch is imported or manufactured.
5. Business Management Automation
Invoicing, order tracking, shipment tracking manuallycan be a hassle. Consider leaving them in the hands of an e-commerce smart platform if you are comfortable with it. It’s understandable that you might want to manage these aspects by yourself, but giving automation a try won’t hurt.
The Bottom Line
Hiring is a tough decision and scaling up is scary. What if you scale up and the business nosedives! That’s where automation comes into play. With inexpensive e-commerce automation services, you save a lot by avoiding employee hiring and functionality enhancement.
Most of the automation services offer a trial period before you embrace their tools. Make the most out of it, and make an informed decision.