Digital marketing has now become compulsory for the marketing strategy of every brand. If done the correct way, it can provide an effective and affordable way of getting more clients to your door. But more often, understanding how digital marketing works can quickly get overwhelming and complicated for most people. Some variables influence the success of digital marketing and these may vary significantly from one business to another. In some instances, digital campaigns that work for one business become a complete flop in another.
The digital marketing life cycle.
According to industry experts such as Buzzle Media, a company that provides leading digital marketing solutions, some elements are always at the core of every successful digital marketing campaign, and one of them is the digital marketing life cycle. If you can take your time to understand the key stages, and how important each of these stages can help you to launch your marketing campaign successfully, then your marketing campaign can be successful with time.
The digital marketing life cycle defined
This cycle emanates from the fact that every digital marketing campaign should pass through five stages, which include:
1.Setup & Strategy
This is where you put in place your infrastructure and baseline statistics. The goal here is to assist you to understand your audience, challenges, and goals, and also set realistic targets to make your venture successful.
2. Implementation and traction
Once you are done with the setup, and the strategy stage, the traction stage follows. This is where your marketing campaigns gain traction, and it’s in this phase where you increase awareness and gain real momentum in your campaigns.
The conversation points here should help you convert more leads, and start seeing results. Depending on what your digital marketing campaign tries to achieve, you will experience increased patients if you are a hospital, increased revenue, increased publicity, and more. At this stage, you should be keeping a close eye on your spending and the metrics that you had previously put in place.
4. Expansion phase
This is where you move your online marketing campaign to the next stage, where its impact and conversions will be felt more. This is where your brand will stand being recognized as an industry leader.
5. Viral Growth
Although not all digital marketing campaigns don’t reach this stage, the few that reach here find it to be incredibly rewarding. The viral growth that is experienced at this stage is not generated by the money spent, but by the power of the individuals who form part of your audience.
Creating marketing forecasts
The continued change that occurs in the marketing environment forces enterprises to keep looking forward and plan more frequently. Now, marketing analytics form part of every marketing strategy because they help marketers to understand what’s ahead and keep track of what they have done, and what they need to do to achieve their goals. At the moment, digital accounts for a huge percentage of marketing spend, and it’s thus imperative that every marketing executive learns to use available tools to generate forecasts which can assist to enhance the accuracy, by the basis of the strategies, plans and also based on budgetary allocation.