10 Brand Accounts to Follow on Instagram for Marketing Inspiration

Everyone needs some marketing inspiration from time to time. If you are stuck in your social media marketing strategy or can’t come up with new ideas, head to Instagram. There are other brands out there that have the same marketing struggles as you do. You can always find some quality content on Instagram, and here is the list of brands with great accounts, following which can serve as inspiration for curating your own content.

1. Depositphotos

Depositphotos, one of the leading stock photography platforms, has a visually appealing and coherent Instagram profile. It uses the matching color approach and chooses a similar color palette to transition from batches of posts. Depositphotos posts the best photos and illustrations from its collections on Instagram, so anyone who purchases images for their marketing needs can use this account to scout for images on Depositphotos.

2. Present & Correct

Present & Correct is an online shop that sells stationery from around the world, both vintage and contemporary. The company was founded by graphic designers, which explains why their Instagram account is so stylish and polished. You want to follow them even if you don’t need any stationery. Subscribe to this brand to get some marketing inspiration on how to shoot your products and present them on Instagram.

3. Canva

Canva is a well-known online design tool that is easy to use even for beginners. As a brand, Canva is killing it on Instagram. The company has a very bright and aesthetic Instagram account with quality stories, colorful highlights, and eye-catching posts. Canva posts in threes in a color scheme, similar layout, or fonts. You should definitely check out this profile if you need some ideas for Instagram stories or your visual identity.

4. Nike Sportswear

Nike Sportswear has a very meaningful and inspirational Instagram account. Apart from being visually appealing and bright, its posts contain stories from striving athletes, musicians, artists, designers, and other inspiring individuals. You should follow this profile to get an idea of a good and successful storytelling approach in marketing.

5. Apartment Therapy

Apartment Therapy is a website dedicated to contemporary home design and decor. Its Instagram account, followed by 3 millions of people, is your daily dose of design inspiration. It’s an absolute must to follow if you want to see how successful brands can use bright and bold visuals on Instagram. It can also give you a better understanding of how to photograph places and details such as shooting your products for marketing purposes.

6. Calm

Calm is a meditation app with a highly inspirational Instagram account. Calm posts a lot of quotes, advises on mindfulness and anxiety reduction, checklists, and other useful content for their readers. This is a good marketing example of a company that rarely relies on photos for their Instagram feed. Instead, Calm posts a lot of text-based posts in their brand colors, which makes their feed stand out.

7. GoPro

If you are a fan of National Geographic, you should definitely follow GoPro on Instagram. Its account is perfect for anyone who enjoys nature and travelling. This account can help you understand how you can use more videos as your everyday posts on Instagram.

8. Vans

Vans has a very successful Instagram account which is followed by almost 18 million people. It uses both photos and illustration graphics in bright colors and bold combinations. You should follow this Instagram to get inspiration for product shots if your business needs more ideas on product photography. Vans is also worth following if you want to realize how to appeal to younger audiences as part of your Instagram strategy.

9. Etsy

Etsy is a global online marketplace for individual entrepreneurs, craftsmen, and creatives who sell their handmade products. It has a cozy and artistic Instagram featuring their artists at their best. This is another account to follow to understand how to sell things online with style and good taste.

10. Mindbodygreen

Mindbodygreen is a wellness company that has a thoughtful, coherent, and wholesome approach to their Instagram activities. Its profile features very useful posts on mental and physical health, advice on nutrition and physical activity, and different infographics. You should subscribe to Mindbodygreen on Instagram to see how a brand can be useful to customers so that they click on that ‘follow’ button almost instantly.

Analyse accounts to figure out how you will stand out

There are hundreds of other businesses with great accounts, and you should pay attention to the ones you personally like. Think about brands you enjoy following on Instagram. Try to come up with the reasons why you like them and analyze their content strategy. It is important to know your competitors to see how you can set yourself apart from them.