3 Business Benefits of Building an Online Company Store

Are you thinking of establishing a company store but not sure whether it’s a smart move?

First things first, you’re onto something that many small business owners don’t give thought. A company store is different from other ecommerce platforms dedicated to selling your company’s products and services. It’s a standalone store dedicated to selling your branded promotions items or merchandise.

Instead of selling these items out of your physical office, you could set up an online company store. And the benefits are there for you to reap.

Continue reading to learn more amount the advantages of setting up a company store on the web.

1. Table of Contents

   Toggle

   A Revenue Source

You might not have created your company merchandise with profit in mind. Perhaps you have mugs, t-shirts, caps, and other swag items for rewarding employees and customers.

However, nothing stops you from capitalizing on your company swag if the demand is there. If more and more people are asking about your merchandise, why not sell it to them instead of giving them for free as a promotional item?

An online store will serve as a platform where anyone who wants your company swag can make an order. And because online stores are accessible from anywhere, who knows how many orders you will get?

As such, an online company store can turn out to be a source of steady revenue. Just be sure to use a proper company swag platform when building the store.

2. Compliments Your Branding Efforts

Promotional items are ideal for increasing brand awareness. However, they aren’t effective at this when they’re sitting in your offices. They need to be in your customers’ hands.

When your strategy relies on handing out promotional items to customers only when they come to your store, there’s only so much handing out you can do to achieve a great impact. When your goal is to increase brand awareness, you want your merch in as many hands as possible.

This is where an online company store comes in handy.

This store is just like any other e-store. Unless you limit access to it, everyone will be able to browse through the shop and buy their favorite company merchandise.

When this happens, you’ll have killed two birds with one stone: increased sales revenue and brand awareness.

3. Improves Team Unity

Offering company merchandise in your reward system is a good thing. However, it can also have negative effects.

Yes, top-performing employees will be happy to get your company’s swag products. But what about those who don’t qualify for rewards? There’s a chance some employees might become disgruntled because they don’t have your company’s cool merchandise.

You can solve this by creating an online company store. All your employees will have the opportunity to buy your merchandise. This can boost team unity.

It’s Time to Set Up an Online Company Store

Setting up an online company store might not be part of your immediate plans but, as we have demonstrated, it should be. A company store could turn out to be a source of reliable revenue and the increased access to your merchandise could increase brand awareness and boost team unity.

Need more company tips and advice? Keep reading our blog posts.