There are over 443,000 law firms in the United States.
This means one thing: fierce competition for clients. On the surface, and factoring in the size of the American population, it might not look like law firms have a rough time finding clients. That’s not the case.
The target market for law firms shrinks considerably when you realize that only a small percentage of the population actually seeks legal services. As such, lawyers have to design and implement effective client attraction strategies or face going without clients for a long time.
If you need help attracting clients to your firm, you’ve come to the right place. Read on for 3 failproof strategies.
- Build a Solid Online Presence
Most shoppers begin product searches online. The search for services is no different, really. More and more people are beginning their search for lawyers/legal services on the web.
As such, one of the most powerful client attraction methods is taking your law firm online – if you haven’t already. Of course, almost every law firm is already online, so taking yours online isn’t enough. You have to optimize its online presence.
For instance, is your law firm’s website on the first page of search engine results? Is it optimized for local search?
You want someone searching “the best car accident lawyer in New York City” for instance, to find your NY-based firm’s website among the top search engine results. This increases the chance that they’ll visit your website and possibly contact your firm.
- Safeguard Your Firm’s Online Reputation
A properly optimized law firm website will generate a stream of clients, but all that can disappear if your firm’s reputation turns negative.
You see, as more and more clients get your services, they’ll form an opinion. Some won’t keep this opinion to themselves. They’ll go online and leave a review on your website, social media, or on dedicated review sites such as Yelp.
These reviews will define your firm’s digital reputation. If they’re good, your firm will have a strong reputation. If they’re mostly negative, the reputation will be shaky.
Don’t dismiss the power of reviews. 88 percent of consumers trust these reviews just as much as they would trust a close friend’s word. As such, safeguarding your firm’s online reputation is a key client attraction strategy.
- Digital Advertising
Advertising on digital channels is a proven way to get law firm clients quickly.
There are a couple of digital advertising methods you can implement. The most common and effective is PPC advertising.
You can pay a search engine like Google to put an ad with a link to your website on top of its search result pages. Check out https://www.digitallogic.co/law-firm-marketing/law-firm-ppc-services/ to learn more about PPC advertising.
Other forms of digital advertising include social media advertising, display advertising (on websites), and email advertising.
Client Attraction Methods That Work!
Without clients, your law firm will collapse. Clients aren’t going to find your firm out of the blue. It’s you to find them. Use these top client attraction strategies and your firm will thrive.
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