Let’s face it. As a big company with a huge marketing budget, you may be tempted to think that small brands don’t have the capability to beat you in organic search results.
However, this is not the case. What Google cares about is to make searchers happy and contented. It achieves this by delivering relevant search results.
So, if you are running a Fortune 1000 company, you shouldn’t forget to include off-page SEO in your marketing strategies. Off-page factors are important when it comes to building authority and trust in your domain. Those signals may enable your content to rank even higher in search results.
What Off-Page SEO Is
It involves covering search engine strategies outside websites. Usually, off-page SEO correlates with activities of link-building. However, there are more strategies to use, especially when you want to gain a competitive edge.
These tactics may include social media, brand building, content marketing, and anything which might be made part of off-page SEO strategies.
It is also important to note that off-page SEO alone won’t help rank your website. You will need to combine this with on-page SEO and technical SEO strategies to get better results.
Among the easiest ways of boosting your off-page SEO is to build backlinks for your site. Building some backlinks is vital to allow Google to know that other sources find your content useful. As such, they have opted to link back to your content.
Seeing different businesses linking back to the articles you created, search engines will start looking at the content as a reliable source of being ranked in search engine result pages (SERPs). So your articles will start showing up in search results, and it becomes much easier to generate more leads to your site.
You can build different types of backlinks, such as created links, built links, and natural links. So if you are looking to build any of these backlinks, the following are the best directories for backlinks:
Consider Reclaiming Unlinked Mentions
Reclaiming unlinked mentions is perhaps the simplest and fastest way to create high-quality backlinks. You should consider keeping an eye on the brands mentioning your blog or business. You can do this by using something as simple as Google Alerts.
If you need more insights into your unlinked mentions, such as the domain authority or the number of shares where those mentions come from, you may use tools like:
- Ahrefs Content Explorer
Normally, you will realize that the author of the content has included links back to your site when they mention your service, product, or brand.
This is when you may send them a note asking for a link attribution. This as well allows publishers to give readers a great experience, allowing them to learn more about the business mentioned after clicking through. So it is a win-win game.
Opt for Local Directory Submission
Local directories are websites that enable you to submit a site’s link to them, where they can then display it publicly on the profile or page of your business.
Sites such as Yelp are a great example of local directories from which businesses may get a backlink. However, there are other placements for local directories, which you may avail of.
A directory backlink is the best place to begin for any site because it is a backlink waiting to be built. It might be simple to build, and it will give your business a purpose as well, making local clients know what you do, where you are, and how to be in touch with you.
Not every backlink is created the same, and most of them that you get from a directory site would be NoFollow. But you will need a balance between NoFollow and DoFollow backlinks so as to naturally backlink the profile when building a link to your website.
Build a Strong System for Internal Linking
A strong internal linking system will prepare your website for all the external SEO activities. Typically, this establishes a funnel impact.
If a person follows links back to your website, you would want to ensure that the page is well optimized and will lead that individual to other pages. Afterward, send an SEO link building proposal to other brands looking to grow their businesses with you.
Work on Broken Links
In case you don’t have the resources to create more content, working on broken links can be a strategy you may try. With building broken links, you will search relevant sites for hyperlinks that link to a non-existent or blank external site.
You may then contact a webmaster providing services for replacing broken links with existing pages on your site. This will help web admins clean their sites up and provide a link to your website.
You can’t ignore the power of off-page SEO nowadays. However, it is vital to know that it is more than just building links.
Today, off-page SEO strategies have shifted from focusing on driving signals, which affect ranking factors, to concentrating on creating content, optimizing, and ranking on search engines, including Google.
So think of your brand and work on your off-page SEO as well as backlinking strategies to make a difference to your business and its online presence.