5 Lead Generation Strategies for 2021

Only 25% of new businesses survive for 15 years or more. Want to beat the odds, stand out from the crowd, and grow your company to new heights of success? Well, finding effective ways to generate lots of new Leads is a good place to start!

Allow us to help with the endeavor. Keep reading to discover 5 essential lead generation strategies to use in 2021.

1. Table of Contents

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   Create a Website

In today’s digital world, having a website is essential to business success. Not only is it the online home of your brand, but it can also be an amazing lead generation tool. Indeed, many of the coming suggestions in this post rely on a website to work!

If you don’t already have one, then be sure to get started ASAP. Platforms like WordPress and Squarespace make the process cheap and straightforward.

2. Create a Blog

Blog writing is one of the best lead generation strategies in digital marketing. The premise is simple:

By writing useful, entertaining, and informative articles that rank on search engines, you attract users to your website and introduce them to your brand. Once there, you can use various methods to compel them to subscribe to an email list (more on this next) and even sell inventory directly to consumers.

3. Include Opt-In Forms

Once you’ve put your website together and started a blog, make sure you include opt-in forms on each page. This is how you’ll collect peoples’ contact information and compile an email list so you can start building a relationship with them!

Importantly, you should make these forms as simple as possible. The more unnecessary form fields you have, the more friction it creates. And that, in turn, will dissuade people from entering your sales funnel.

4. Create Content Upgrades

Imagine that you run a health and wellbeing business and have just written a blog post about home gym workouts. To go with it, you could create a PDF version and allow people to download it in exchange for an email address. This is what’s called a “content upgrade” and it’s another powerful way to win leads!

The best part? Content upgrades (they could be PDF transcripts, worksheets, extra information etcetera) don’t take much time or effort to put together compared to typical lead magnets.

5. Start Cold Calling

Cold calling has been around since the dawn of the telephone! Think of it as “door-to-door” selling that’s done over the phone. You dial a would-be client’s number, introduce yourself, and see if they’re interested in buying your product/service.

Already cold calling but want to improve your ROI? The calculator at https://saleshive.com/cold-calling-roi-calculator/ can reveal the success of your current efforts. From there, you can set about measuring the impact of any tactical changes you make.

Try These Lead Generation Strategies

Generating leads is a fundamental part of business success. After all, it’s the first step to making sales! With any luck, the lead generation strategies in this post will help in this regard.

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