6 Best Essential Digital Marketing Courses You Should Know

Are you interested in obtaining a digital marketing certificate that can attest to your level of expertise in the field of marketing? Keep reading as we will take you through the best digital marketing courses you definitely should consider taking. 

Google Analytics Certification

If you are an online content producer, Google Analytics is almost certainly one of the most important tools you have at your disposal. But are you really familiar with how to make the most of its capabilities? When you first look at it, there is a lot of data to look at, and there are a lot of options to change, so it might seem a little bit daunting. 

When this happens, the Google Analytics Academy is a great resource to have. There is a team of three instructors at Google that have designed a number of courses that will make you an expert when it comes to your analytics. These courses can be found on the Google Analytics Training page. And the most exciting thing is – there is no cost for anything! You have the option of enrolling in many courses related to Google Analytics, such as Google Analytics for Beginners, Advanced Google Analytics, Google Analytics for Power Users, and Getting Started with Google Analytics 360.

The Inbound Certification Program offered by HubSpot

The Inbound Certification Course offered by HubSpot is another option for those interested in obtaining a credential in digital marketing. It is considered among the Best LinkedIn Marketing Courses. In this course, you will get an understanding of the fundamentals of inbound marketing, as well as how this strategy may assist you in making your marketing efforts more personable. 

It is most suited for inbound professionals who are currently employed, as well as those who are employed in marketing or sales. You will learn about the flywheel model, how to construct a corporate mission, how to design customer personas, and how to map out your buyer’s journey throughout the course of fifteen videos. HubSpot is a reliable resource that delivers a great deal of useful knowledge. And they give a range of certifications that can be earned by using their platform.

Google Ads Certification 

There is a certification available for you to pursue if you are interested. In putting your knowledge about Google Ads on display for others to see. Digital Marketing Classes offered through this course will equip you with all the necessary skills you need to learn about the subject. 

Customers and potential employers are interested in learning whether or not you have the knowledge. And abilities necessary to develop advertisements that will provide tangible results in terms of the number of impressions, click-throughs, and conversions. That is precisely something that the Google Ads Certification may assist you with. 

There are six different aspects of Google Ads for which you may get a certification. Google Ads Search, Google Ads Display, Google Ads Video, Shopping Ads, Google Ads Apps, and Google Ads Measurement.

The Social Media Marketing Certification Offered by HubSpot

Are you interested in developing an inbound social media strategy that can assist you in connecting with consumers and in increasing conversions? You will learn precisely this throughout your time spent working on your Social Media Marketing Certification with HubSpot. This course serves as the internet of learning with a myriad of skill sets and knowledge that you need to learn. 

The eight lectures, 40 videos, and 29 quizzes that are included in this free online program will assist you. In acquiring new abilities and putting those talents to the test before you are awarded a digital marketing degree. The course is broken up into eight different key components. 

Twitter Flight School 

Twitter has been receiving a lot of attention as of late due to the launch of Twitter Spaces. Which are chat rooms on the network that are restricted to audio-only. As a direct consequence of this, a significant number of businesses are re-evaluating their use of Twitter. If you are a marketer, you should give some thought to enrolling in Twitter Flight School. Which is the company’s own collection of online courses. 

Although it seems to be one of Twitter’s less well-known features, making use of it is unquestionably beneficial. You will have the opportunity to attend classes that will teach you how to create a launch campaign. Advertise your business, create videos for Twitter, and even carefully plan out your content. Twitter will award you with a “badge” upon completion of a course. This “badge” may then be posted on your LinkedIn profile or other social media platforms to demonstrate. That you have achieved the level of expertise required to be considered a Twitter expert.

LinkedIn Learning Course

LinkedIn is an online community that you should absolutely be a part of if you are currently on the market for a new job. It makes it simple for you to demonstrate your capabilities. Allows you to network with prospective companies, and even includes a posting board for available jobs. The LinkedIn Learning tool is another outstanding component of this online networking site. 

You will need to pay a monthly membership fee in order to participate in every one of the courses that are included inside LinkedIn Learning; however, you may get your first thirty days of access completely free of charge. And in many instances, this provides you with a sufficient amount of time. To complete a whole course, obtain a certificate, and then add it to your profile on LinkedIn.

Parting Thoughts 

Although digital marketing has always been considered a specialized talent, it is no longer considered one of the most elite. Anyone can now study digital marketing owing to the internet. Which is also the source of the idea that gave rise to digital marketing throughout the first instance. There are an infinite number of methods to learn, such as teaching yourself, enrolling in a class that leads to certification. Or updating your current knowledge with the most recent techniques and technologies.