8 Brand Strategies to Make Your Identity More Recognizable

Can customers identify your business at a glance? It can take over five impressions before you develop even a tiny bit of brand awareness. Meanwhile, you only have seven seconds to make a strong first impression.

An old, outdated brand identity could cost you potential customers. If you don’t impress your target audience, they might choose your competitors instead.

Don’t let that happen! Instead, develop a recognizable brand with these eight simple brand strategies.

Boosting brand awareness and recognition can help you stand out from the crowd. You can impress customers and show them you can meet their needs. Meanwhile, they’ll have an easier time identifying you among competing businesses.

Set your business brand up for success with these eight brand image marketing strategies today.

1. Research Your Target Audience

Before using the rest of these brand strategies, it’s important to gather research. Otherwise, you might make assumptions when building your business brand. Instead, take the time to learn more about your target audience first.

Who are your customers? What do they care about? Think about the problems and pain points they experience each day, too.

Then, you can develop a brand identity that shows customers they can count on you for a solution.

Determine who your customers are based on:

• Location
• Gender
• Age
• Household income
• Marital status
• Buying behaviors
• Education
• Language
• Career
• Pain points
• Interests
• Hobbies

You can use brand perception surveys to learn more about your customers, too. You can use this guide to learn what to ask.

Gather keyword research as well. What search terms do consumers use to find your business online? You can use tools like Keyword Planner, SEMRush, and Google Trends to get started.

The information you gather will help you develop your brand image with your customers in mind. You’ll have an easier time appealing to their interests as a result.

2. Consider the Competition

Take the time to research your competitors as well.

What brands do your customers already love and trust? Look at the brand strategies these companies already use to reach customers online. Then, adapt your strategy to make it even more effective.

Don’t copy what your competitors are doing. Instead, learn from their strengths and weaknesses. You can develop a stronger strategy based on their previous campaigns.

Look at their brand identity, too. What components of their brand stand out? What do you like or dislike?

You’ll want your brand to stand out. Otherwise, you won’t distinguish yourself from competing businesses. Use the research you gather to make sure your own brand image is unique.

3. Establish Your Values

Nearly 90% of consumers remain loyal to brands that share their values. About 56% of consumers choose brands that “get them,” too.

Use your audience research to determine what your customers value most. For example, maybe they’re faith- or family-oriented. Perhaps they’re looking for businesses that offer the best customer service.

Take a moment to consider your brand values. Your values will operate as the heart and soul of your brand. You might have an easier time developing brand trust and loyalty after establishing your values.

About 94% of consumers show loyalty to brands that offer transparency, too.

Make sure you’re honest about who you are and what you care about.

4. Update Your Visual Brand

Take a look at your brand identity. An old, outdated brand might make your business look old and outdated, too. Instead, refresh your branding this year.

Your brand identity includes your:

• Vision statement
• Mission statement
• Core values
• Personality
• Voice
• Tone
• Logo
• Imagery styles
• Color palette
• Font styles

Consider working with an experienced brand development agency. They’ll help you update your brand image.

Then, update your print and digital marketing materials. Make sure your brand remains consistent across every platform. Consistency will help brand awareness and recognition grow.

Otherwise, consumers might think you’re two different companies.

Consider sending out a press release to announce your new brand, too.

5. Start Blogging

Once you update your website with your new brand identity, start blogging.

Use your audience and keyword research to create content your customers want to read. Brand strategies like content creation can expand your reach online. You can also demonstrate your experience and expertise in the industry.

Use search engine optimization (SEO) to help more people find your content.

SEO will boost your ranking on search engines like Google. A higher ranking will help you develop more awareness and recognition. You can also establish your credibility by ranking ahead of the competition.

6. Use PPC

Pay-per-click (PPC) advertising is a great way to show off your new brand identity. You can create eye-catching visual ads. Your ads can display on websites and social media platforms.

You can use your audience research to make sure your ads appear in front of your ideal customers.

Think about your unique value proposition when developing your brand message. Give consumers a reason to choose you before anyone else.

7. Stay Social

Social media marketing can help you boost brand visibility, too.

Share your website content on social media. Then, direct people to your website to learn more.

Consider using user-generated content and influencer marketing as well. Influencer marketing can help you reach an even broader audience of potential customers. You can leverage an influencer’s existing audience to expand your reach.

8. Analyze and Optimize

Once you start using these brand strategies, look at the results of your campaigns.

Which blog posts are generating the most website traffic and leads? Start creating more content based on those topics. Consider the type of content you’re creating, too.

You might find your customers prefer video content over articles.

Make adjustments to your PPC and social media efforts, too. Optimizing your campaigns will help you better utilize your time and budget. You can maximize your results and set your business up for success.

Boost Brand Visibility: 8 Brand Strategies for Lasting Success

Don’t let your competitors take the lead this year. Instead, use these eight brand strategies to boost brand awareness. Improving your brand visibility can help you remain top of mind with customers.

You can build brand recognition, trust, and loyalty before retaining long-time, repeat customers.

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