Shopify is a great tool to set up your online store. However, the reality is that the e-commerce platform alone cannot ensure traffic for your website. You require a Shopify SEO agency to handle marketing for your online store. The agency’s professionals use their expertise in SEO and experience in the field to attract more people to your shop and encourage them to make a purchase.
Getting organic traffic is more challenging than ever. As per a research report by WorldWideWebSize, there are at least 6 billion indexed web pages. Among them, around 24 million sites are online stores. Even if you’ve a well-developed website, there are high possibilities that it remains unnoticed due to the crowded Internet world.
A reputed, reliable Shopify SEO agency helps your online store get noticed in the crowd. Apart from that, it assists you in improving the performance of your website. Now, the question is: How to find the best SEO expert for your Shopify store?
Here are some proven practices by experienced professionals to find and choose the best Shopify SEO agency for your needs:
● Identify Your Needs
Begin your search by understanding areas where your website requires improvements. It makes you aware of services and qualities to look for while hiring a Shopify SEO company.
The best way is to make a list of your requirements. For example, learn whether SEO is the only service you require, or there is also the need for additional services like web designing or development.
Even if it’s just about SEO, there are many areas where your store may require improvements. They include branding, site optimization, site organization, webpage speed, keyword analysis and integration, etc. Consider these areas and figure out where you need improvements to your website.
If you aren’t sure what you need to do to improve your online store, don’t worry! Some good SEO agencies audit your e-commerce website to help you understand what needs to be improved. You get a transparent report to identify your needs.
● Look at Agency’s Services
Once you have found areas where your website needs improvements, the next step is to look for services suiting your requirements. There are many companies or agencies that offer Shopify SEO services. What differentiates them is the types of services and methods to deliver them. The best services are the ones that match your needs.
A great Shopify SEO agency provides a wide range of services. Here are some of them that you can expect:
It is one of the essential parts of your online store. If you want people to become aware of your brand and buy your products/services, then it is necessary to showcase your brand to the world.
When it comes to the branding services for an online store, many experts focus on a website’s design. It is because the design is the first thing people notice about a website. When you attract visitors or catch their interest visually, you keep them engaged with your webpage.
A website’s essential elements around the design are graphic design, visual strategy, web design, and typography. They come together to make a website attractive and user-friendly. A good Shopify SEO agency helps you get a quality design for your online store to reach more people and grab their attention through your store’s visual appearance.
– Page-loading Speed
Honestly, no one likes to wait for a website page to load in a few minutes. Today, when the Internet speed is high, people don’t want to wait even for seconds to view what a website contains.
Page speed is one of the most crucial parts of SEO. If your website is too slow to load a page, you are encouraging people to go away and look for alternatives with a better page-load time.
When you have a Shopify integration, you get a website that includes many products with their pictures and information accompanying them. Using high-quality images and tons of information puts a load on your site; it further affects your site’s page-loading speed. A Shopify SEO company helps improve your site’s speed so that your visitors can access information faster.
Pay-per-click, popularly called PPC, is a paid advertising service that enables your site or services to appear on the top of an organic search result on search engines. An advantage of using PPC is that it only targets those people who may find your services/products useful for them.
At a good agency, PPC is a part of its Shopify SEO services. It helps understand the audience and find relevant keywords for a campaign.
● Know About Service Price
Budgeting is a crucial part of a business. When you want to promote your online store through SEO services, it is important to decide on your budget. It helps you understand what types of services you need and what you can afford within your budget.
While hiring a Shopify SEO agency, discuss your budget with the company. A good service provider will assist you in prioritizing the services that help you improve your site’s performance. Apart from that, budgeting encourages you to look for an SEO agency that offers valuable services at a low price.
● Look at Reviews and Client Testimonials
Time has gone when you had to find and visit a company’s past clients personally to know how valuable its services are. Today, you can use the Internet to collect all the necessary information on a service provider.
A good company shares its client testimonials or reviews on its official website. Before hiring the SEO services for your online shop, spend some time knowing what an agency’s past customers think of its services.
Client testimonials are one of the easiest ways to figure out whether or not an agency can be trusted to handle a Shopify website’s marketing.
Before hiring a Shopify SEO agency, collect information about it and its services. Hire only when you find that it matches your requirements and budget. In this way, you can make a step towards getting more visitors to your online store.