By now, it’s a fact that promotional events are among the most valuable live marketing channels. When done properly, face-to-face promotion events are the best to immerse your attendees in your brand experience. Promotion events can help your brand gain quality prospects, strengthen client relationships, and generate more leads for your business.
It’s fast becoming a trend for brands and businesses to promote their services and products through marketing events. If you are looking to get more eyes on your business, here is a look at five of the top marketing event ideas that will be sure to get you more customers.
- Drones, Virtual Reality, and Remote Systems
Technology has often provided the best solutions to problems in various fields. For your marketing event, a few ideas could be as appealing as incorporating virtual reality, remote systems, and drones in the event. For instance, you could use drones to capture videos of the event from different angles and air them live during the event.
Since COVID-19 restrictions call for social distancing and reducing human-to-human contact, technology can help you create some of the best marketing event ideas during covid. Think about marketing event names and the type of promotional event your target audience would prefer, and then make sure you offer your brand the best chance to show off.
- Incorporate Instagram Stories in Your Marketing Event
You’ve likely seen of or used the Snapchat-like feature on Instagram known as Instagram stories. Instagram stories have had a huge following since their launch on Instagram in 2017. Stories are an excellent option for marketing your event to your target audience.
Try to come up with fun ways to showcase your business and talent using the stories feature on Instagram as well as Facebook. Allow some or all your sales leaders to briefly introduce themselves. Remember to choose and use your marketing event names effectively.
- Organize an Industry or Department Conference
You could control the B2B market by implementing a workshop or industry conference with brand professionals in a talk shop. Make sure all the topics in your conference or workshop are relevant to current trends. Stock up on important and most recent events and trends in your industry and digest them for your target audience.
- Host an Appreciation Dinner
Be it a picnic or brunch, some of your best customers will recognize an exclusive appreciation event. The location and convenience of the event are of particular importance. Fortunately, you could easily book an exclusive location on event marketing sites such as The Vendry.
Provide your guests with an exquisite meal and thank them for everything they may have done for the brand. Remember to pay respects to your biggest partners and donors.
- Organize Influencer Meet-ups
Celebrities are key aspects of marketing in almost every industry. You could add an element of celebrity to your brand’s reputation by inviting influencers to meet with your partners and target audiences.
An exclusive meetup with their influencer idols will keep certain audiences dancing to your marketing rhythms. If you can make enough dreams come true for your target audiences, you can be sure to have a few industry fans for life.
Harnessing the Power of Marketing Event Ideas
Getting through to a target audience and gaining more leads is every advertising department’s goal. Promoting your brand through events could be your best bet at getting more people to notice your brand. What’s more, it could help strengthen your customers’ loyalty and trust in your brand.
By following the marketing event ideas offered above, you could get ahead of the competition while observing the strict COVID-19 rules and guidelines.
Check out this website for more types of promotional events and examples.