The history of SEO is brief; it began roughly 23 years ago, when Google released its first search engine to the planet in 1998, with the goal of “organizing the world’s knowledge and making it freely available and useful.” The SEO industry hopped on the gold wagon and began to build backlinks from folders, blog comments, and stuff keywords within page contents to exploit search engines after they launched PageRank, an algorithm focused on keywords and backlinks.
Since then, Google has revised the algorithm several times, PageRank no longer exists, and the SEO market is more complex and frustrating than ever, necessitating frequent improvements due to the never-ending learning curve.
Technical SEO, site pace, crawling problems, off-page SEO, backlinks, user-generated content, content development, content semantic analysis, keywords science, and website layout and design are among the more than 200 ranking criteria used by SEOs today.
As a result, the only option for increasing internet traffic is to hire a freelance SEO consultant with a track record of promising ventures and experiences.
As an SEO Consultant like Hosting Foundry, my strategy is holistic in that I take a strategic view of the company and integrate SEO into it to maximize visitors.
Visitors, on the other hand, are just as successful as their ability to translate and achieve the market goals. As a result, my SEO strategy integrates your goals, and each project is highly personalized and tailored to your company and industry.
SSL certificates, HTTPS, robots.txt, sitemaps, 404 bugs, and crawling and indexing problems are all stopping users from visiting, engaging with, and completing activities on the website properly. As a result, your organic placement can suffer as a result of this.
Suggested Reads: 10 Benefits of Social Media Management
As a result, I always recommend starting with a rigorous SEO audit for any new customer. More than 50 things will be reviewed on the website as part of this. If you don’t get what needs to be done, there’s no sense in launching a new project for your website. It’s like going to the doctor, when you don’t know what makes you sick, how can you possibly expect the doctor to recommend you a medication?
However, you must keep costs down, which is why, as an SEO freelance consultant, I charge less than an agency, thus upholding a high standard of service. Compared to agencies, I don’t have staff costs, office costs and business operations costs, which means I can save money for my clients.
In the last three years, I’ve been increasingly interested in work that isn’t related to SEO consultancy only. I give talks at conferences all over Europe; in the last three years, I’ve spoken at SMXL in Milan twice, SMX London once, and the SEO Mastery Summit, a virtual conference of over 40 experts and 6,000 attendees.
I also contribute to some of the world’s most well-known marketing websites, including SearchEngineLand.com, SearchEngineWatch.com, SmartInsights.com, CrazyEgg.com, Semrush.com, among others . I share case reports, success stories, and innovative SEO ideas and approaches that have worked for me and can work for you as well.