According to one research, a mind-boggling 93% of online experiences commence with a search query. Besides, about half of these people click on the top three results in a Search Engine Results Page (SERP). With regard to video content,  over 5Billion videos are watched daily on YouTube, with 50% of these viewed on mobile. 30Million people visit YouTube daily.

Tips for Mastering Your SEO Content Strategy in 2021

The statistics above imply that content optimized for Search Engines is inescapable. Here are 12 quick-fire tips for your 2021 SEO Content strategy.

1. Determine the Search Intent on Mapping Keywords

When a user types in a search query, this is a pointer to their needs. Using tools like Google search, Google Console, and many others available in the market, you can list all relevant keywords and phrases that people are typing out for information.

With the list of keywords and phrases generated, use intuition, creativity, and analytical skills to deduce the user NEED. Then match your product or services to satisfy that need.

It is important to remember that voice search is gaining traction as speech-to-text technology advances. This development implies that using common vocabulary people use every day should guide your keyword search and content.

2. Identify Trending Topics

Search engines still value the relevance and quality of content they show in rank results. Once you connect with your audience, ensure subsequent content is current and up to date.

The evolving needs of the customer will always show up in searches. Analysts approximate that there are over 3 Billion search queries in a single day. Utilize tools like Ask The Public or Twitter hashtags to identify what people are talking about and the trending topics surrounding your products or services. Adapt newer and fresh content to answer arising questions with a blog article or a how-to video regularly.

3. Identify Your Exact Audience

Conduct research to identify your audience. An auspicious beginning is to think of yourself as a consumer of your product or service. Identify the demographics and perform a detailed profile of the target audience. Checking the competition can provide priceless insights too.

If you have functional digital touchpoints running, utilize that data. Search Console and social media data can provide metrics like search terms that lead the client to your web page or landing pages. Their location, demographics, and search behavior. Mine that data to the fullest to map out your audience.

4. Become an Expert in Topics

As the cliche goes, content is king. Generating magnetic content time and again is not just a skill it demands mastery of your niche area. This art will call on mixing different expertise. After identifying relevant trending topics and keyword generation, learn the necessary skill. Alternatively, utilize the most knowledgeable member of the team to handle the content.

Your audience will reward you by being avid readers of your content. Search Engines will crawl content and index it more because the audience trusts it.

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5. Focus on Long and Short with Content Length

The basics have not changed. Titles, Meta descriptions, headings, subheadings, and keyword concentration are recipes for SEO. Debate is still prevalent regarding content length. Long is preferable to short, but the quality is an exemplar. With more searches happening on mobile, writing brief but articulate content is cardinal.

If succinctly written SEO content delivers the message, and its quality is good, stuffing more words won’t produce better output. On the contrary, it will probably bore the audience. Allow customer reviews, sharing, and feedback wheel on the content.

6. Content is More than Just Words

SEO has come a long way. Text is the most widely used form of content. Advances in search engine algorithms have enabled a greater utilization of other forms of content. Photos, infographics, images, audio, and video are now widely used formats.

The benefits of video content, especially in detailing how-to contexts, are immeasurable. Engaging the audience with photos and videos cannot be ignored.

7. Create Content that Will Drive High-Quality Organic Traffic from Google

Nowadays, keyword mining can be conducted both for text and non-text content. The SERP in Google categorizes results at the top of the page. Results for text, images, videos, News, even books are displayed. Media content in search results is only displayed when created using the HTML tagging language. Search engines recognize the embedded code.

The higher the quality of text and media content, the higher the rank on search results. When the audience finds content helpful, they develop trust and often return for answers. They may also choose to share the content driving more organic traffic to your content.

8. Optimize Product and Service Pages that Will Rank High in Google

Search engine crawl and index content that is on the internet. If you are offering products or services online, optimizing them for search is critical. The drill is the same. The correct Product descriptions are paramount. Upload relevant and accurate photos of the products.

Tagging the photos of the products with alternative text (alt text) optimizes them for search engines. The same applies to videos and any assistive images.

9. Optimize Text, Video, and Image-Based Content

Text is optimized by meticulously deploying the keywords in the content and monitoring ranking performance. However, SEO requires additional tagging of media content. This HTML code assists the search algorithms to display media correctly.

Alt text also helps the audience with hearing and visual impairment interact with the content. The description should be precise and short. Search engines tend to truncate long alt text, so keep it short.

10. Remember that You’re Building an Audience – Not Just Traffic or Links

The entire purpose of SEO is to help acquire an audience that relates to your product and solutions. Keywords and linking are used for ranking by search engines. However, ranking high up in SERP results with half-baked content will do more harm than good.

If the audience clicks on a search result that does not address their needs, they will not share or recommend it to other users.

11. Know On-Page SEO Best Practices

The number one purpose of SEO aided by the search engine is to connect the audience with the content. Therefore the content must tally with the expectations of the audience. Content creators must follow basic SEO requirements like linking, having keywords in URL, titles, meta descriptions, and optimize non-text media.

The user experience when interacting with your content must be memorable. There is an ever-rising number of searches on mobile devices. For this reason, page speeds and responsive pages must be suitable for such gadgets

12. Measure and Track Your Content’s Success.

Like any other strategy, measuring the performance of an SEO strategy is obligatory.  Along the entire SEO process, some tools can provide meaningful data and metrics. Google console with an extension to Google Analytics is a good combination.

With these tools, you can view the performance of keywords, how the audience progresses in the sales funnel, all the way to conversion. Such metrics aid in making relevant decisions based on the achievement or not of planned goals.

Conclusion

To understand the audience in an SEO process, one must interrogate the search intent. Based on this information, content should align with the needs identified.

Good content drives ranking, and ranking visibility can lead to more clicks. Optimization is good for SEO but, the content should suit the audience. Measuring the SEO process yields information to aid in improving the SEO content strategy.