Artificial Intelligence

How Artificial Intelligence is Impacting the Online Entertainment Industry

Artificial intelligence is pervasive throughout the digital community although most of us are not yet aware of its presence. Common examples include the Internet of Things (IoT), the auto-complete function found within many search engines and targeted online advertisements based upon our previous browsing habits. However, did you know that virtual forms of entertainment are also subject to such profound changes? What can we expect from AI in the coming years? How will it reshape the experience of the average user? These are some interesting questions which undoubtedly deserve a closer look. If you still believe that artificial intelligence is nothing more than science fiction, think again.

Targeted, Personal and Customised

Most experts agree that one of the most noticeable changes that we should witness in the near future involves more personalised online entertainment experiences. Netflix is already an example of how this approach can impact the end user. Those who prefer a specific genre of films will be presented with relevant recommendations on a regular basis. This is a far cry from the decidedly generic approaches associated with more traditional methods.

Users will also be able to customise their online entertainment experiences with the click of a button. It can be argued that this movement began when personalised cookies came into use. However, we are now referring to individual websites as opposed to third-party advertisements alone. Advanced AI algorithms will interpret the history, preferences and habits of specific users. So, it is much easier to provide what can only be called a more “organic” experience. The main intention in regards to this use of artificial intelligence is to encourage users to remain loyal to a certain website over time.

Smart Mobile Applications Taken to the Next Level (and Beyond)

AI is also heavily integrated within the smartphone sector. Due in large part to the emergence of 5G wireless connectivity, it was only a matter of time before equally intuitive apps entered into the marketplace. We are not only referring to films, television series and YouTube recommendations in this sense. The mobile sports betting sector is enjoying the very same benefits.

For example, it is now possible to access the latest odds associated with a specific sporting event within seconds. Even the fixtures themselves are more accurate thanks to more predictive artificial intelligence algorithms. In the same respect, online casinos allow users to personalise their own gaming experiences while MMORPG platforms offer automated help services that mimic a live representative. There are even fully responsive AI “companions” that have been designed to offer an organic experience; learning more each time they interact with the user.

The notion of online entertainment has certainly evolved in leaps and bounds since the days of antiquated platforms such as Napster. Still, it is uncertain how far this industry will continue to reinvent itself as the future progresses. What might 2022 or 2023 have in store? While nothing is for certain, there is no doubt that virtual entertainment will continue to amaze the average user.

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