Are you in the business of heating and cooling buildings?
You made a smart move to start a business in an industry that’s central to the comfort of the millions of households in the U.S. As long as America will continue experiencing the four seasons of weather, especially summer and winter, the demand for air conditioning services will always be there.
However, the number of HVAC businesses is also on the rise, reaching over 120,000 on last count. This creates heated competition in the market, which means your business might struggle to find clients.
Don’t worry, though. The experts are here to help. Read on for a couple of effective tips for growing an HVAC business.
Build a Great Website for Your HVAC Business
If you’re one of the approximately23 percent of small businesses that don’t have a website, this is where you need to place. An HVAC business website can drastically increase your sales since almost every consumer is now shopping online for products and services.
Not any kind of business website will deliver the best results, though. It has to be a website that’s not only fast, well-designed, and user-friendly but also optimized for search engines like Google.
If you already have a business website, when did you last give it a design update? If it’s working just fine, you might be operating on the “if it isn’t broke, don’t fix it” philosophy. But as an HVAC professional, you know the importance of routine maintenance. A website design refresh can give your website new life, enabling it to reach an even bigger target audience.
Leverage the Power of Referral Marketing
Let’s say your AC is blowing hot and cold. Obviously, it needs repair, so you want to hire an HVAC technician.
Suddenly, you remember that your neighbor told you they had the same problem last month. Won’t you want to call them and ask about their HVAC tech? If the technician did a good job, they will recommend them to you.
That’s how referral marketing works.
As an HVAC business owner, you want your clients to recommend your services to other people. But it’s not proper etiquette to blatantly ask a client to recommend your services. The way to do that is by providing services that are so good that the client naturally feels compelled to recommend your services. This is also called word-of-mouth marketing.
A satisfied client can also leave a positive review on various review sites, which is akin to recommending your business to the people who like to look up a business’s reviews before making contact.
You can add value to your services by offering extended warranties on HVAC repairs. Be sure to learn how to sell extended warranties.
Hire Great HVAC Techs
Service technicians are the face of your HVAC business. When you send them out to a client’s house, the impressions they leave and the quality of the work they do will be used to judge your business.
As such, ensure you’re hiring competent techs who have good people skills. Train them periodically to keep their skills and knowledge up to date.
Grow Your HVAC Business to New Heights
In an economy where more small businesses fail than succeed, you’ve done well to bring your HVAC business this far. With the advice in this guide, you’re now primed to grow your HVAC business to new heights.
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