Search engine optimization has really helped brands reach out to a wider audience. Marketers are coming up with effective strategies that can help websites rank higher on search engine page results. But, how do you reach the top SERP?
With the help of blog optimization, you can get some solid results on the search engines. Are you wondering how to optimize blogs in the right way? There are various ways in which you can take advantage of enhancing the search-ability of your content.
Keep reading to find out some useful SEO trips to get the best result out of blogging.
Ensure that your blog is functional on multiple devices
Nowadays, more than 60% of the users search their queries on mobile phones. Even search engines give more importance to mobile-friendly websites. So, is your website mobile-friendly? If not, go for a responsive website design before it’s too late!
Mobile-friendly websites will have a couple of links; one for the mobile and one for desktop. This will help search engines recognize your website whenever something relevant is searched.
Make sure you ace keyword optimization
Including keywords in the content isn’t enough. Using the keywords right away and in the right sections is crucial for your content. Do you know how to incorporate keywords in your blog post? Here are some crucial parts of your blog where you should include keywords.
- Headers and body
- Title tag
- Meta Description
The content quality also plays a crucial role. However, if the placement of the keywords is perfect, you have a better chance of reaching out to a wider audience.
Be clear about the target audience
If you want your blog to be successful, you need to make sure who your readers are. Understanding your target audience clearly will help you connect with your readers in a better way. Moreover, search engines value the blogs that offer valuable information to the readers.
You will know the issues of the readers and the solution to the same. Also, it will help you stand out from the competition. Do the necessary research and spend some time figuring out what your readers are looking for. Make sure you offer relevant content to your target audience.
Optimize the images in the blog
Your blogs won’t just have text pieces. There should be multiple images as well that support the content. However, search engines won’t be looking for images. Instead, there are alt texts related to the images which are looked for. So, if you want to take full advantage of blogging, make sure you include alt text for all your images. This will eventually help in ranking the images on the search engines.
Along with better SERP ranking, alt text for images can also help in making the user experience better. Make sure you pick relevant images along with the right alt text for every image to rank better.
Take advantage of internal linking
Inbound links can help in ranking better on search engines. These help in proving the relevance and validity of your content. In case you have already written something that is relevant to your topic, make sure you link it to the webpage.
Internal linking will help in keeping the visitors on your website. More importantly, it will surface your blogs along with other relevant pages on search results.
Target evergreen content
Whenever you look for a topic to write on, make sure you target topics that are rare. Offer content that is valuable and can remain relevant for a long-time. One of the top benefits of evergreen content is that it will help you rank over a longer period of time. Even your leads will be better and relevant as the traffic increases.
Whatever content piece you write, always include content and images that are evergreen.
Repurpose your content
To enhance your SEO ranking, make sure you focus on your existing content as well. There are various SERP checkers such as Whats My SERP that can help you figure out which pages are doing better. This way, you will be able to revamp the content of the blogs that aren’t yielding proper results.
By removing the outdated content and repurposing your content, you will be able to get proper benefits in a quicker way. Moreover, repurposing content will cut down on time required for writing new content.
You will also be removing content that is not relevant to your readers. Details such as product information, statistics, images, etc., should be changed every now and then. Lastly, in case updating the content does not fit the need, simply remove it to offer the right information to your target audience.
If you are interested in getting the best results out of blogging, keep all these tips in mind. These will help you in keeping your current visitors satisfied as well as to reach out to a wider audience.
Offer them relevant information and take advantage of the top blogging practices to enhance your SERP rankings.