When you look into Amazon’s ad services, you’ll notice that they offer a wide range of ad formats that you may use on their site. You can Go Now to the Amazon website to know more. There are two types of advertisements.
- Ads that behave similarly to Google search ads are known as self-serve ads. These ads will appear in product search results.
- Premium advertisements are more similar to display ads. They appear in the form of visual banners and sidebar advertisements.
Let’s look at the different forms of commercials that fall into these two categories now that you’ve learned about the two types of adverts.
- Advertisements for Sponsored Products
The most prevalent type of ad on Amazon is Sponsored Product. These adverts usually show before organic product listings, but they can also be seen in the middle of products or at the bottom of the product page. You aim to get your ad to show up in relevant search queries using this sort of ad. The objective is to contact as many qualified leads as possible.
The content of the products drives automatic targeting. Amazon uses your product information to match your adverts to relevant search phrases. The information you use in your product listing determines how your ads appear in search results.
- Sponsored Brands
Sponsored Brand advertising differs from sponsored ads in that they allow you to promote three or more brands in one ad. These adverts display as headline banners in search results. They’ll usually be above any other sponsored advertising or organic listings at the top of the page. Sponsored Brands are employed for keywords that fall somewhere in the center of general and specific.
- Product display advertisements
Advertising that isn’t focused on keyword targeting is known as product display ads. On the other hand, these advertisements target people based on their interests. These advertisements can be found at the top and bottom of pages, customer review pages, and Amazon marketing emails. When someone sees a product display ad, they see an advertisement for a product they would have considered purchasing.
What is the typical cost-per-click (CPC) for Amazon advertisers?
You always want to know how much an advertising campaign will cost before getting engaged. Advertisers on Amazon pay $0.81 on average for each click on their ad. The most important thing to remember is that the price is not fixed. Your competition and your budget will determine the cost of your advertising campaign.
You can expect to pay more for highly competitive keywords if you compete for them. It will result in a bidding war, driving up the price. Because numerous organizations compete for particular ad spots and keywords, you may pay more than the average of $0.81. Your budget also influences your CPC. If you have limited budget freedom, it will affect where you set your CPC.
If you only have $500 to spend on a PPC campaign, setting a bid of $1 rather than $5 is a better option. For $1, you can receive 500 clicks, or for $5, you can buy 100 clicks. If you want to attract as many leads as possible to your products, you’ll need to determine what CPC will optimize your spending.