In a short time, social media has turned into an integral part of our daily lives. Though social media initiated its journey as a medium for connecting people, later, it pivoted into a crucial marketing tool for brands and businesses. Brands are trying out well-crafted and unique social media tactics to reach their target market and build higher-visibility online. Due to the rise in popularity of social media, numerous trends have popped up over the years. Leveraging the latest social media trends will help brands and businesses stay ahead of the fierce competition. Some people make use of the smm panel to uplift their recognition online.
Are you staying updated with the latest social trends? If not, you are missing out on a potential opportunity to grow your recognition online. Here, in this article, we have summed up a few social media trends that will help you lit up your credibility and online presence.
Come on, let’s get started with the mesmerizing social media trends!
- Live Streams Revamping The Social Media Game
In the past years, brands and businesses were leveraging video content to connect with their audience and grow their social media reach. Though social media experts prefer to leverage video marketing, for a while now, live streaming tends to gain popularity across the globe in 2021. It is because, nowadays, brands are using live videos to connect with their potential customers. By a study, more than 82% of consumers prefer to watch live videos on social media. Especially during the outbreak of COVID’19, there was a rise in messaging and live streaming on Facebook. According to a survey, the views’ count of Facebook and Instagram Live doubled within a week. People began to interact with brands through live videos. Thus, live streaming will continue to boom its popularity, and hence brands should leverage this trend to improve their reach.
- Virtual Reality Is Thriving
Nowadays, people are looking for more meaningful interactions on social media. Virtual reality is one fascinating technology that offers valuable interactions to the audience. During the huge crisis in 2020, people were separated physically from each other. In such a situation, people leveraged virtual reality technology to connect. It is because VR helped you stay connected through you were halfway across the globe. Brands can leverage VR technology to build their connection with the audience. 2021 will see a rise in virtual reality’s popularity. It is immensely proving as an engaging medium for connecting with people across the globe.
- Ephemeral Content Fosters Engagement
Is ephemeral content a new term to you? If yes, don’t worry. You would have come across the feature, but you aren’t aware of the term. Ephemeral content refers to the content that disappears within 24 hours. People are more likely to engage with Instagram and Facebook Stories. The story feature is beneficial for brands to give a sneak-peek to their target market on social media. While videos, images, and other textual content play a vital role in showcasing product launches and other announcements, ephemeral content is a valuable form of content for brands. Brands are leveraging quizzes, polls, stickers, timers, and much more in their stories to engage people. Hence, ephemeral content will play a crucial role in improving your social media in 2021.
- Social Commerce Is Booming
Social media constantly enhances its features to offer a seamless user experience. Currently, there is a rise in more features and tools that aids in improving the shopping experience for consumers. This feature is well-known as social commerce. For instance, on the Instagram platform, brands can tag their products in an image where users could purchase them without leaving the platform. Similarly, on Facebook, you can set up your brand’s shop where people could buy the required product or service from it. According to a study, 54% of consumers browse for products and services online. In another study, 71% of users’ purchase decisions depend on social media referrals. Thus, social commerce is gaining immense visibility across the globe as it offers a seamless experience to the users. By leveraging social commerce, you can improve your recognition and boost your business ROI.
- Authenticity Will Pave Your Way
Nowadays, people have become wary of brands that generate too promotional stuff on social media. As a brand, you will have to create highly alluring and authentic content for the audience. Prospects are looking for brands that are real. If you want to build a trustworthy bond with your target market, you will need to stay authentic and consistent. If there is any mistake from your side, you will need to own up. By doing so, you can develop a loyal connection with the audience, and they will begin to trust your brand. Hence, try to leverage social media to grow your brand by staying authentic. In doing so, you will reach greater heights on social media.
By adapting to the latest social media trends, you can boost your online presence and be ahead of your competitors. By understanding the current trends, you will know how to tackle your social media strategy and stay ahead of the crowd. We hope you got to know some of the social media trends. Leverage the trends that suit your brand and enhance your popularity with ease. If you want to share other ideas, please let us know in the comment section.