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Digital Marketing and the Chinese Market: How to Take Your First Steps

Digital Marketing

Those who face the problem of intercepting the Chinese market with digital marketing should first of all keep in mind the first steps to be taken from a purely strategic point of view. Although it is geographically distant and culturally very different from us, China today represents a market of …

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Web Design Trends 2020: What Do The Experts Say?

Web Design Trends

The Web Design is one of the specializations – or branches – the most interesting and exciting of digital marketing , and an integral and essential strategies in the round involving the use of various tools with the ultimate goal to achieve specific business results  https://www.emiratiproductions.ae/video-film-production/. Precisely for this reason, …

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How the Behavior of Users on the Network Has Changed: The Pinball Model

The Pinball Model

In recent years, the number of digital features such as knowledge panels, images and local packages has multiplied exponentially, so as to influence SEO in a rather decisive way. Inevitably, this type of SERP behavior also influences the users’ attitude. When the features of the search engine results page – …

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How Artificial Intelligence Is Revolutionizing Digital Marketing

Digital Marketing

AI is the acronym that identifies the concept and technology called Artificial Intelligence, i.e. the ability of any technological system to perform specific activities, given tasks or to solve certain problems. If we were to speak generically of Artificial Intelligence we would have to go into very specific and diversified …

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Smarketing: The Perfect Strategy to Align Sales and Marketing

Smarketing

Have you ever heard of Smarketing? It is not a term that we invented, but rather a relatively recent neologism which is nothing more than the fusion of Sales and Marketing. More than a word, Smarketing is a real strategic and operational method in which the common objectives of the …

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Content Marketing: What Is It?

Content Marketing

What exactly does the term “content marketing “mean? And how does it currently fit within the digital strategies of companies? In very simplified terms, content marketing identifies the actions of drafting textual content intended for the web and designed to attract online users, in order to best enhance a product, …

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