Returning back to the previous routine will be a little difficult now after adapting to the “new normal”. The battle against the notorious Coronavirus is still on and though vaccinations have given a little hope, winning this war still seems like a far away possibility. In situations like this, two things can be done, lock yourselves in homes to curse the pandemic and wait for things to become normal. Or stay at home and rebuild your marketing strategies to shield them from the effects of Covid 19.
Choosing the first option is likely a rare possibility because shutting down and cursing will not help you survive. Talking about the second choice, you need to stay updated with what is going on, what will work and how to go forward in tough times like this. It is not needed to be pinpointed that the pandemic has increased the time spent on the Internet. Literally, we are eating, speaking, breathing, shopping, working and living in the virtual world. And when it comes to the virtual world it is no different than the real world rule of survival of the fittest.
If you are struggling for survival, it is time you look back on your marketing strategies and restructure them. The audience is completely exhausted and wants something innovative and creative to keep them going on. And what better than videos to keep your audience entertained as well as engaged. Even before the epidemic, video marketing was rapidly gaining popularity over long texts. People are more inclined to watch a video rather than reading texts. Taking this into account, Prakash Mishra, Founder and CEO of Drive Digital, DigiHunts Academy gives inputs on the importance of video marketing during the pandemic.
If we talk about the figures:
- 92% of the markets agree that video marketing is an important strategy.
- 88% of the marketers claim that video marketing gives them positive ROI.
- People will approximately spend 100 minutes per day watching videos in 2021.
- 99% of the marketers used video marketing strategy in 2020.
- 41% of the marketers are willing to accommodate video marketing strategy in their B2B promotions.
- 57% of marketers use live video as a promoting tool.
Google Certified Market Researcher and Digital Marketing strategist, Prakash Mishra, pins down some useful video marketing strategies for 2021 and beyond.
Use videos to tell your brand stories. It can be success stories, inspirational stories, customer satisfaction stories, etc. While planning your video marketing strategy, keep in mind that storytelling may not necessarily be about your brand, it can be anything that can connect your brand with your audience.
2. Educational content:
Since people are spending more time indoors, a lot of them are looking for content to enhance their knowledge. You can use this in your favour by providing the knowledge in the form of videos that your audience is seeking. One of the best educational video content that you can share is training programs. Giving them the possibilities of expanding their employment opportunities by improving their skills will definitely help your brand build connection with your audience.
3. Reassure your customers:
People are emotionally vulnerable and are looking for reassurance, especially when it comes to health safety and following the pandemic precautions. You can reassure your audience that you are a responsible brand and are following all the health standards and providing a safe and comfortable working environment to your employees.
4. Share customer experience:
Building brand trust during these times can be difficult, however, one best way to do this is by sharing the positive and successful experience of your satisfied customers. These videos will not only build brand trust and credibility but also motivate the viewers to buy products and services from your brand.
Concluding the inputs, Prakash Mishra says, “Video marketing could be the saving straw for your sinking boat, that helps you renew your connection with your customers in these times of trouble. We can always hope that the pandemic subsides soon and the world recovers, but in the meantime, we must do everything we can to stay afloat.”
To stay connected with the latest social and digital trends, visit:
Drive Digital – https://www.drivedigital.in/
DigiHunts Academy – https://www.digihunts.academy/