A reseller Hosting business is a web hosting provider business that allows web hosting providers to sell some or all of their web hosting services to individuals or third-party organizations. It allows you or your organization to act as a web hosting provider without having to fabricate, operate, and manage a web hosting infrastructure.
Reseller Hosting is a business model primarily offered by big web hosting vendors. In this model, the buyer or rather the reseller gets web space on a server, packages those web spaces, rebrands them, and sells them by another brand name. Depending on the hosting service provider, each reseller plan may come with an all-white (private label) control panel for managing rental space and special customers. The reseller host handles billing and technical support, although always relies on the prime host for additional web space and technical issue resolution.
Revenue streams from reseller hosting can be easily integrated into your existing business. This type of business is an excellent option for the ones that already have a firm client base, especially in the area of editing or creating websites. Hosting can be provided as part of maintenance, design, or development package, or it can be a separate add-on. Besides, you can get a recurring revenue stream without too much effort.
If this sounds interesting to you, here are some tips and tricks you can use to create and maintain a successful reseller business.
Trustworthy hosting provider
As already explained, you need to purchase a reseller hosting plan first. It should contain all the features your business needs to succeed. So this is the most important decision you need to make. Getting a trustworthy provider will significantly increase your chances of success in the hosting industry. These are hosting plans that can be used for many different websites, so you can serve as many customers as possible, so you need to find what would work best for you. Otherwise, reseller hosting may not translate well to the needs of the market. Thoroughly researching your options (and investing in a quality host) at this stage can save you a lot of trouble in the long run.
Arrange your support system
You need a control panel, billing, and ticketing software to support and manage your customers. You should also consider the specifics of the support you provide, the hours you offer it, the channels you offer it, and so on.
Bring your business online
Your reseller hosting business needs to have a strong online presence like other businesses. This includes creating a reseller hosting website and moving toward marketing strategies. Determine whether to create an organic content marketing plan, use search or display ads, or otherwise promote your business.
Capacity to provide strong customer service
You need to be able to accommodate your customers’ demands. Following the advice before choosing a quality web host, you may find that access to 24/7 support is included in the basic plan. This reduces the burden of too many customers by directing them to a dedicated support channel for assistance. You still need to make sure you have a solid strategy for handling the requests that arise. Don’t let people wait for your response. You can also set up social media channels dedicated to support requests and implement email management tools.
Solid marketing strategies to promote your business
If you don’t tell them, they won’t be able to participate. With this in mind, it is important to develop a strong marketing strategy to spread your reseller hosting business to a large audience. A direct way to do this is to use a website. Use well-placed graphics and calls to action wherever possible, and even update older content to include information about new services. That way, you can let everyone who visits your website know about your reseller hosting venture.