Planning a Corporate Event

What to Consider When Planning a Corporate Event

Are you planning a corporate event soon? Getting nervous because you’ve never planned one of these business events before? If this sounds like your predicament, then this article is for you!

Follow this helpful guide on how to plan a corporate event. We’ll show you how to cover all of the necessary details, from venue selection to creating the guest list.

Follow these planning tips, and you too can create a memorable event your participants will talk about even after the event is long over.

Planning a Corporate Event: Get Organized

You can find a variety of event planning checklists for free online to help get yourself organized.

These checklists are also designed to help you brainstorm topics and speakers and budget costs for the upcoming event. Use these checklists to guide you through the planning steps described below.

Plan Ahead

The goals for any corporate event should be to attract new clients, strengthen your existing connections, or highlight current and emerging business products.

Begin planning a corporate event by outlining the goals your company has for hosting the event.

Are you planning a conference or customer appreciation event? Establish your business rationale for hosting the event and the details on how you plan to achieve it.

Identify Your Guests

Once you’ve outlined your event’s goals, it’s time to pick the participants to invite.

To reach the right audience, you’ll need to know who they are and what industry they represent. Then you can create a compelling agenda that convinces them to attend.

Free online registration tools such as EventBrite can help you collect background information about your intended guests, such as gender, profession, and work address.

Use this background information to design an event that engages your guest’s attention and helps satisfy their ongoing business needs.

Find Corporate Event Locations

The best corporate event locations are the ones that are easily accessible by public transportation.

The Midlothian Conference Center in Midlothian Texas is a good example. They offer overnight accommodations, spacious conference rooms, and easy access to US Highway 287.

Pick Your Start/End Times for Events

Avoid planning your event start/end times that could conflict with your guest’s peak business periods if you know when they occur. You can arrange to have live social media streaming to record product demonstrations or a speaker’s presentation.

Over 20 percent of the remaining corporate events scheduled for 2021 will include a virtual component. Your guests can then share your social media streaming with other attendants. This sharing then directs traffic to your company’s website.

Draft Your Marketing Plan

Create a marketing plan that summarizes your event’s intended highlights, messaging, and advertising methods. Consider using graphical interchange formats (GIFs) to personalize emails or online advertising.

Use your digital properties for advertising your upcoming event. You can post an agenda for the day’s events, including start/end times, invited speakers, and other venue details that guests can share with their colleagues.

Schedule an Off-Site Networking Event

Another example of corporate event ideas is off-site networking events. Advertise these events to entice more participants to attend.

Networking gives participants time to meet other experts in the field and share experiences. Discover more valuable tools here on how to facilitate corporate event networking.

What Are Your Next Steps?

You can start planning a corporate event today! Meet with your company leaders to discuss funding available for your event.

Consult your co-workers to research where to host a corporate event. Follow these ideas, and your event will be a success.

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