Why You Should Make Business Cards to Boost Your Business: A Guide

Did you know that 27 million business cards are printed every day? These days it’s hard to find elements of the printing industry that haven’t switched over to digital mediums.

However, the business card remains a popular, physical marketing device despite this trend. So, why is this? The answer is simple: when you make business cards it improves your business.

If you want to learn how then you’re in the right place. In this article, we’ll teach you about some of the benefits that come with these cards. Plus, we’ll teach you how to make one that will make an impression. Let’s get started!

Adds a Professional Touch

It’s hard not to be impressed when someone whips out an attractive business card.

It helps show that they take whatever business they’re in seriously. It also gives your client all of the information they’ll need to know about you.

Gives You Access to a Wider Audience

When was the last time you followed up on someone’s social media or email marketing attempt? Odds are, it hasn’t happened recently. This is because these types of marketing attempts are easy to ignore.

As such, you put in a lot of effort with little reward. But, you know what’s not easy to ignore? A business card. A lot of people will indeed throw out your card if they don’t need it.

But, a huge percentage will get back in touch with you just because of your business card. Because of this, these cards are great for putting you in touch with a wider audience.

Serves as a Direct Marketing Tool

We’ve heard a lot about the effectiveness of SEO and email marketing. However, no type of marketing’s more direct and personal, than a business card. As such, if you can combine these with digital campaigns, then it’s a sure recipe for success.

How to Make Business Cards

Everyone wants the best business card possible. However, the reality is that a professional designer might not be your best route. This can be pricey. And, there isn’t a huge difference in quality.

You get in danger of being like that scene from American Psycho if you take the styles of these cards too seriously. So, what’s the solution? We recommend designing your card. Use can use free business card templates like the ones from Freepik to create your business card designs.

Adobe gives you the ability to create a personalized business card all by yourself. That way, you save money and get it looking just how you want it.

Want More Content? Keep Reading

We hope this article helped you realize that you should make business cards. Business cards aren’t for everyone. If you rarely meet clients or individuals in person, then they might not be necessary.

But, if you frequently need to interact in person, then they’re still a great way to improve your business. Did you enjoy this article? If the answer is yes, then you’re in the right place. Keep exploring to find more content that you’re sure to love.

Target market

You have to consider your audience. A typical business card is very different from a fancy and special business card. A card for artwork is also very different from a card for law-abiding jobs. It is clear that before printing, it is important to know who the target market is for the services and products and the design and color of the visiting card.

Creativity in design

The type of designs and color combinations used on the business card somehow reflects the nature of your brand. Many audiences value you, your products, and your services, rather than the layout and quality of your card paper or other promotional items, rather than your advertising slogans and slogans. So spend time and sensitivity to choose these designs. The design used should be creative and not similar to common and everyday designs.

No tech problems

Pretty much everything is digital these days. From dating to grocery shopping, there is a lot you can do online or via a smartphone. Marketing is certainly done digitally, but the web is saturated with so much content that a simple “go check out my site” isn’t going to be effective. And unlike websites or data connections, business cards don’t go down^[3]because of server issues.

 They work

This is the most important reason to have business cards. They can be a marketing representation for practically any business, from restaurants to tire shops. And they help generate new business while also helping with retaining loyal customers.

 They’re affordable

Unlike stationary billboards and posters, business cards offer self-promotion that won’t break the bank^[2]. For less than the cost of a large pizza or a morning latte, you can get about 100 business cards. Yes, it will cost more if you change some basic elements (like the quality of the paper, color, or add other unique designs), but if you aren’t willing to invest in yourself, you can’t expect anyone else to.

Low Cost

Business cards are relatively inexpensive, making them a cost-effective marketing tool for small businesses on a tight budget. A local printing company can often produce hundreds of business cards for just a few dollars, and the abundance of online printing companies makes it easy to shop around to find the best deals. If you or a friend or family member possesses graphic design skills, you can even create and produce your own cards with the aid of an online business card program, which can further reduce your costs.

Building Your Brand

Business cards can help you establish your brand, which makes your company more easily identifiable. By including your company’s logo and advertising slogan on your card, for instance, you help to reinforce your brand with everyone who views your card. According to Nathan Ross Martin, president of NRM Creative Marketing in Atlanta, a common mistake that many companies make is that the design chosen for a business card differs from or fails to effectively incorporate the company’s brand.

Relfects Your Company’s Values

A business card is a piece of your company’s marketing plan, albeit a small one, so it should work with existing materials, such as letterhead and envelopes, to portray your company’s values and its approach to business. Because of this, design the card to convey the spirit of your company’s culture. For example, if you’re a graphic designer, you may favor a creative, eye-catching design, while a CPA firm might favor a more restrained, understated card that projects professionalism and stability.

Differentiates You From Competition

It’s almost a given that your customers receive several business cards from your competitors. A smartly designed business card helps your company stand out among the crowd. Some entrepreneurs choose to use die cuts to create unusual shapes for their card, while others use perforations, folds and pop-ups to differentiate themselves. You don’t need to resort to gimmicks; a concise, direct and visually appealing card that projects your company’s identity is often as effective in differentiating a company as a novelty card.

Business Cards: By the Numbers

Just going off of statistics, it’s easy to see that the answer to the question “are business cards still an important tool in a digital world?” is a resounding YES. According to one study, there are about 10 billion(!) business cards printed in the United States each year – or roughly 27 million each day.

But diving deeper, it’s clear that business cards perform a function that goes far beyond just handing out contact information. They actually serve an important role in your business at large, too. For every 2,000 business cards that you pass out, you can expect your sales to increase by an average of 2.5%. Business cards do everything from show someone you’re serious to increase personal brand recognition and awareness.

One of the major strengths of print marketing and the use of business card is that they’re physical. They’re something tangible that people can hold in their hand and, most importantly, share with friends and other family members. In an era where people are getting bombarded by more digital messages than ever and emails can be deleted in seconds (and people can be muted on social networking sites like Twitter), never underestimate how essential this simple fact really is.

 Business cards are accessible from anywhere.

The great thing about business cards is that they’re in no way dependent on technology to work. If you happen to be attending a conference somewhere the Internet connection isn’t great, you won’t be left unable to exchange contact details with someone because a QR code or your email app isn’t working. It’s also worth remembering that while it may seem like everyone is constantly connected online, not everyone does have a smartphone.

 Business cards will bring your brand to life.

Business cards are an extension of your branding, whether it be personal or business, so you should take the time to make sure your card fits your company’s professional identity. The colors of your card should be in line with the colors used on your website and other promotional materials. Give some thought to the fonts you use. Personalize your card further with a business tagline

 You will always be prepared to make a connection

The portability of business cards means that you can carry a set with you at any time, not only when you’re attending corporate conferences or networking events. You never know when you’re going to meet a valuable contact. Whether you’re attending a family party or on vacation, having a business card or two in your back pocket may turn out to be of great benefit.

Increasing the self-confidence

Minimalist business card printing will build the trust of the audience in your company and brand. Great designs will challenge the curiosity of your audience and you will encourage them to connect with your brand.

Not Everyone Has a Smartphone

Surprising as it may sound, there are still plenty of people who still do not own a smartphone (or at least don’t always carry it around with them). Some people even have computers in their homes but don’t use them on a regular basis. If you want to sell things to some of these people, business cards can help.

Always Accessible

They’re never inaccessible because of dead spots or Internet outages. You can use them at a remote fishing camp or at an industry conference in the mid-city hotel. You can even exchange them in situations where your cell phones need to be turned off, such as on planes or in hospitals. Keep a few in your wallet or purse, and you have them whenever you need them.

Adding Legitimacy

People want to deal with businesses that they feel are trustworthy. When faced with businesses that don’t have well-known names or firmly established reputations, they judge a business on its appearance (and what other people say about it). Having nice business cards is one way that you cue people that you are running a real business they can trust.

A Proven Way to Grow

Why use business cards? Because the old-fashioned paper rectangle is still the fastest and easiest way to share business contact information with other business people and prospective customers and clients. Even in this digital age, they’re still one of the best ways to remind people about your small business—and to grow it.

Cost-effective

Compared to the costs of other marketing strategies like flyers, brochures, email campaigns that are uncertain for conversions, business cards are less pricey. You get a pocketful of high-quality business cards for lesser prices. So, it doesn’t matter if you are a small business or a large business, anyone can afford business cards for a lifetime. However, prices differ based on quality and design.

You directly offer your business card to your prospect after a handshake. Meaning, your business idea has reached into your customer’s hand. They look at its quality, uniqueness and that-why-factor. So, ensure getting high-quality cards as the investment is worthy. And that’s how The cost will be effective.