You have a text message!
Today, text messaging marketing is at its peak. How likely are you to open your text messages? Let’s be honest, a cluttered message feed is annoying and decluttering them by having 0 bread message is a calming feeling by itself. Research has it, the open rate for text messages is almost 98%. That’s more than the percentage of water present on earth!
History has it, getting phone numbers is the toughest phase of cracking a nut. Once you get through this stage, you know that you have earned a loyal customer on your brand’s list. This feeling is always awesome. Not just that but the chances of getting ghosted is much lesser as compared to other platforms of communication. The statistics say that the response rate on text messaging is 5 times more than other platforms of communication.
Also, we can comfortably say that the chances for converting are almost 45% more than other platforms. So, that being said, will you be interested in cracking plenty of numbers and bolstering your SMS marketing services? We are sure the answer is a big YES. On that note, let’s dive right in and bust some endgame strategies for your business.
Oh, and yes, let us tell you one thing; no SMS marketing software can help you get contact lists. So, there is no point in goggling that. Due to strict rules by the government, it’s impossible to bend any rules for anyone. Let’s get started with our super 5 strategies to try to boost your SMS marketing strategies.
A Keyword to Remember!
Do you know which brands do well? Only the ones who ease out the consumer’s work. Let’s face it, not a single customer if given a chance is going to put in a single effort if the task seems too complicated for them to comprehend and execute. So, the first step to get those digits is to keep and aim towards an easy to remember keyword. Something catchy and hard to forget. Yes, now that’s the real deal.
Example: SMS “FLIGHT” on 556887 to get your flight details on your cellular device.
That’s easy to find. However, even after these efforts, some people will not subscribe to your SMS marketing service right away. So, you have to continuously work towards making your keyword easier and relevant to your business so that it is easier to remember.
Advertisement Is The Key!
They say a consumer’s memory is very weak. If you want them to remember you, constant reminders at every nook and corner are essential. Otherwise, get ready to be forgotten. As a business enterprise, you are here to be remembered and not the contrary. Hence, your measles should also be taken accordingly.
That is why we say, advertisement is always the key. Keep advertising and keep showing up. Remember the annoying ads by Spotify? Yes, just like that. If you don’t show up, you don’t sell. Think of all those places where your consumers might visit. Once you have done that, just show up with good offers. Job done!
Is Your Website Signing Them Up?
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Quite straightforward eh? That’s exactly what you need to do to convert those customers into your SMS Marketing program. Often, the best ways to do so is to have a signup form attached to your website and ask them to sign up. That drives a successful text marketing campaign.
Plant an Offer They Can’t Resist
If you want to gain something, you should have something amazing to offer. If we take Zomato for example, their yummazing mailers are very famous and are powerful enough to convert their audience. That’s what you should do.
Plant an offer that your customers cannot resist. Offer them a 10% discount on their next order if they subscribe to your SMS Marketing services. How great of advice is that? Yeah…You can thank us later! Now, you know what to do, don’t you?
How About Giveaways?
Another bang on the method to implement is to host competitions and giveaways. Do something like answer this quiz and stand a chance to meet XYZ or win XYZ. It’s that simple. That’s how you roll. Although, make sure to make this very attractive and straightforward that only those who subscribe, get to enjoy these perks. It’s equal give and take here, always.
Well, that’s a wrap for today. Too much advice eh? But trust us, if applied correctly, they will work like magic. Your results should speak for themselves. On that note, keep strategizing and improvising on your plans and do let us know in the comment section below as to which method worked for you best. Always here to help, do take a look at our blog section to get your hands on some save worthy write-ups, written exclusively for you!