Online marketing is constantly changing, and when it comes to local SEO this holds especially true. The strategies you used 2 years ago may no longer be relevant in today’s digital marketing landscape.
As leading local SEO Company, We’ve created a list of the top 5 local search engine optimization tips that every business should keep in mind when planning their marketing strategy. These steps will help you increase your ranking on Google and other major search engines, leading to increased traffic and conversions for your business!
Localize Your Content:
The number one thing you can do to increase your reach on local search is to make sure that your pages are localized. You want to make it as easy as possible for your prospects and customers to find you when they’re searching locally on Google, Yahoo!, etc. This includes the metadata on your website, your title tags, and even the content itself.
Make sure you are using the appropriate keywords, titles, and descriptions for your local pages. Don’t make these generic or they won’t be enticing to your audience; instead, focus on what makes your business different from others in your area.
Create & Optimize Local Landing Pages:
Another way to boost your ranking on local search engines is by creating targeted landing pages for each geographic region or location where you have a presence. For example, if you have multiple locations in the state of New York, you could create a landing page for each area that is optimized with local search engine optimization tactics. This will help you rank for that specific area and drive more qualified traffic to your website.
Google Business Profile:
You may have noticed that there is a new “Local” tab showing up in the top 3 spots of Google search results. This is made possible through the Google Business Profile integration, which allows business owners to create or claim their Google business page, make updates, and track performance right from one place. From here, you’ll be able to fill out the information about your hours, location details, phone number, etc. If customers are viewing your page while searching on mobile devices, it will even show them driving directions!
Maintain Consistent NAP (Name, Address & Phone Number):
Consistency is key when it comes to maintaining an accurate representation of your company across the web. Make sure you don’t list different Names, addresses, and Phone Number (NAP) information anywhere on the web. Your NAP should be consistent in your Google My Business profile, Bing Places for Business, Yelp, Yellow Pages, Foursquare, etc.
Optimize Your Website:
You need to make sure your website is fully optimized for local search engine optimization. This includes making sure you’re using location signals throughout your site including geotags on all of your images and even using Google’s My Business integration to ensure automatic updates about your business are posted to Maps whenever they change.
In addition, you should always monitor the amount of local traffic being driven to your website from major search engines like Google. If you notice a sudden decrease or increase in local organic traffic then you may need to go back and optimize some pages according to search engine algorithms. There are free analytics packages like Google Analytics & Bing Webmaster Tools that can help you track your local search engine optimization success. For your website optimization, you can also opt for the top SEO Company in India.
With these above steps, you’ll be on your way to increased local search engine optimization success. Keep in mind that there are plenty of other tactics that can be added into the mix, depending on what industry you’re in or what types of keywords your prospects are searching for. However, if you keep this checklist handy and follow it whenever you launch a new marketing campaign, especially one geared towards reaching more customers locally, then you should see some great results!