Search engine optimization (SEO) is an effective way to market your business. It promises quick results and can boost up your search engine ranking easily. Every company, small or big is now trying to integrate SEO because of its immense potential. It is not only an effective but a very economic way to take your business to newer heights. The time to use the conventional approaches is long gone and it is time to adapt to the latest methods so your business can see new horizons. That’s why local SEO experts such as Citylocal Pro must be hired to start up the SEO project for your company. While you are on your way to success beware of the following SEO myths.
1. Keywords are irrelevant
It is often thought that the google hummingbird was the end of keywords. That’s not quite right, because if the keywords can still be seen in the search results, that means they are still useful and can increase Website traffic. In fact, keyword research and targeting have become a lot easier with hummingbird because with it you don’t have to worry about obeying the keyword ratio. The keywords are also important to find the intent of the user and without it can’t find anything even in the US small business directory. Other popular programs such as Twitter, Facebook, YouTube, Instagram, Pinterest, etc. also have to rely on keywords to fulfill the searcher’s needs.
2. Meta tags don’t matter
Meta tags are a great way for experts to optimize search engines. They provide exactly the information that is needed to grab the searcher’s attention. It can have a client’s name or keywords, or even location. The viewer finds this information in snippets for a specific web page. Meta tag has three main elements, the title tag, meta description, meta keyword. If the meta description isn’t added, then Google might pull out some information from the web to use it as a description, that’s why the experts always recommend writing strong descriptions. If the user finds comprehensive information, the page has a higher chance to get clicked. And then you can check the complete working of your site from the best SEO tools.
3. SEO is a one-time thing
It is rumored that SEO is a one-time thing and after that, the road is very smooth. That’s greatly mistaken, just imagine what happens when you start an SEO project. Your business comes in a competitive position and your competitors start accepting you. That’s when you think it is a one-time thing and your competitors move ahead of you and their pie size keeps growing as long as you keep your eyes shut on reality. You also stop getting backlinks and because your content lacks freshness the ranking drops and consequently you are right there from where you started. So, be careful of such philosophies and keep your business in harm’s way.
4. SEO is perfect for DIY
Ever since search engine optimization entered the business world, its ability to provide promising results has inspired everyone. That’s the very reason why everyone wants a piece now. There are a lot of people out there that believe that they can do it themselves and it is quite easy. Well, unfortunately, they discover it the hard way. The results of SEO might be astonishing but you need professional support to implement it. There are dedicated SEO companies that help businesses to implement SEO and there are a number of activities that one person simply can’t do himself. So, it’s important that you understand the difference between the doable and undoable to keep things logical.
5. Claiming your Google listing will improve the traffic
You might have seen a business listing on google and right below it, you can find the tab to claim the business. Well, a certain group of amateurs believes that once you claim your business on Google listings, it will bring huge traffic to your page. That’s way beyond what actually happens. When you claim a business, you are just communicating to Google that this is your business and nothing more. It doesn’t involve any sort of marketing or SEO optimization, then how can Google divert the traffic towards you. So, you might want to watch out for this one before it hurts you.
6. You get a content duplication penalty
It is one of the most popular myths and people often believe that when a duplicate or near-duplicate content shows up in Google, they penalize you. Well, that’s not quite right and Google has denied it several times. All of the content that you find online would probably have a similarity, but that doesn’t mean you’d get a penalty. It is beyond understanding why people still cling to this myth even now. The only way content duplication can be bad for you is because your page might encounter other SEO problems, such as backlink dilution, poor page performance, etc.
There’s no doubt that SEO is the next-level methodology that will take your business from zero to a hundred in no time. However, if you are not willing to give up on the SEO myths, you’ll lose the advantage to move faster. Every time you’ll encounter a myth, you’ll be scared and go back and investigate the matter. In the end, it’ll be nothing but a waste of time. That’s why it is highly recommended to hire experts. Because they are SEO specialists and they know precisely how it works. They can help you easily avoid all of the myths out there.