As a business owner, you know the key to success is to evolve and improve to keep up with your audience’s changing demands. And one of the largest driving forces behind those changes? The internet.
As the internet has grown ever more prevalent, having a business website has crossed over from a benefit to a necessity. Because of this, 71 percent of small businesses across the United States have a website.
Now, because websites are so common, an average website simply won’t cut it anymore. To stand out from the crowd, you need a professional website design.
Yes, hiring a web designer is an investment, but one that you’ll never regret making. To learn exactly how professional web design can benefit your business, just keep reading!
- Make a Good First Impression
In business, first impressions are everything. If someone has a bad experience the first time they come across your business, the chances of them giving you a second chance are low.
When potential customers come across your business online, you want them to find a professional, high-quality website.
Remember, your website is a reflection of you and your business. If customers find a poorly designed, difficult-to-navigate website, it reflects badly on your company.
- Increase Revenue
Just as an amateur website has the power to drive customers away, a professional website can draw them in. Visitors who find a well-designed website are more likely to become customers.
The more potential customers you can impress with your website, the more sales you can generate, thus increasing your revenue. Not to mention, professional web designers know how to create engaging website copy and utilize calls to action to take your online marketing to the next level.
- Stay Competitive
As we mentioned above, the vast majority of small businesses have a website. Only the best, however, take the time to ensure that their website is as attractive and useful for their customers as possible.
To stay competitive with the strongest competitors in your niche, you need to create a website with the latest design trends and SEO tactics in mind, which brings us to our next point.
- Improve Search Engine Ranking
Your website’s aesthetics and functionality aren’t important for customer experience alone. The goal of search engines like Google is to provide its users with the highest quality content available.
If your website is out of date or unprofessional, search engines will notice, pushing you further down in the results and making it more difficult for potential customers to find you.
So when you hire a professional web design company such as hiltonwebdesign.com, you’re not just investing in aesthetics, you’re investing in higher search engine rankings as well!
- Decrease Bounce Rate
Your website’s bounce rate is the percentage of visitors who click your site but then leave instead of browsing through your pages. One of the goals of good website development is to help make the bounce rate as low as possible.
If customers click on your website and it doesn’t load within a few seconds, they’ll go back to the search results and choose someone else. If your website loads but your visitors can’t find what they’re looking for, they’re going to leave.
Even a fast and informative website can drive people away if it looks amateurish.
With a quality web design, you can leave all these worries behind you! Your search engine optimization will bring visitors in, and your professional design will keep them there. Visitors will find a captivating website and explore further to learn what else you have to offer.
- Establish Brand Identity
Again, your website is a reflection of your company and is often potential customers’ first experience with you as a brand. And with web design, even the most seemingly insignificant choices can have a huge impact on the finished product.
Font choice, for example, can make or break your website, as can logo placement and use of color.
Professional web designers know how to take your logo and brand colors and use them in a tasteful, attractive way throughout your website. In doing so, they help you create a website that showcases your brand and establishes your business as a valuable source of information, products, or services.
- Save Money in the Long Run
Going the DIY route with web design isn’t a terrible idea – if you know what you’re doing. If you don’t, mistakes will cost you down the road. Also, if you follow a DIY route, you may not know how long does it take to build a website.
Let’s say you invest the time and money to build a website yourself in the beginning, but later find that you’re not happy with the design or it doesn’t function well, so you hire a professional. You’ve now spent more than you would have had you gone the professional route in the first place!
At the very least, a web designer can help set you up for ease of use in the future. If you have a good foundation to work from, you can install additional features later on your own.
Invest in Professional Website Design Today
In today’s world, a quality business website is a major part of providing a positive customer experience. So if your business is without a website, or the website you have could use improvement, there’s no better time to switch to a professional website design than now.
And the sooner you have a stunning website to go along with your top-notch products and services, the sooner you can begin attracting new customers!
Interested in learning more about creating a successful business website? Be sure to check out our blog!