We all know the saying “a picture is worth a thousand words.” But what does it say about you if your pitch deck is all pictures? That’s right, nothing. And they’re most likely putting their money into another company.
That’s where pitch deck examples come in.
Pitch decks are intended to make the process of storytelling both clear and effective while keeping it simple enough for someone to easily digest all of your key messages. Here’s how you can perfect a pitch deck that will successfully convey what your business is all about:
1. Use Humor & Personalization
Don’t be afraid to be creative with your deck; if done right, humor and personalization can go a long way in engaging prospective investors (and they may even tell their friends). You don’t want them playing “spot the bullet point,” so keep it brief but direct – think comic sans over time new roman on a white background when choosing fonts.
2. Keep It Simple
Yes, I know it’s a presentation but try to keep your pitch deck simple enough for someone to easily digest all of your key messages without getting distracted – the goal is to convey your company and business strategy in a clear manner. Keeping it simple means removing any unnecessary jargon or bolding/italicizing every bullet point so there’s no confusion on what you’re trying to say. Remember that this is a presentation and not a novel!
3. The Rule of Three
While it may be tempting to cram as much information about your company into one slide as possible, use the rule of three when presenting data: mention something three times at most (e.g., best weight loss results). This will make it easy for people to remember and on-brand. Also, when creating your deck, it is essential to know how many pages should a pitch deck be, don’t limit the pages but make sure that the presentation is clear and concise.
4. Back It Up with Data
The more data on your presentation deck, the more confidence an investor will have in purchasing your company; we all know everyone loves a good statistic (okay, maybe some of you don’t). Stay on top of trends and make sure you’re using industry-standard numbers when citing figures like “most X ever” or “industry average,” and also specify where the data comes from – it’ll be worth it in the end.
5. Make Sharing Easy
Make sharing easy by providing investors with your sales deck online, inviting them to download it via email, and offering them a direct link along with social media buttons so they can easily share what you’re pitching to them with their friends and colleagues – it’s a great way to spread the word about your business. You can even use free marketing tools like Venngage when putting together your presentation so you don’t have to worry about complicated software!
6. Make Your Deck Interactive
Make your deck interactive by adding videos, GIFs, and other visual media – this is an effective way to convey your message to the audience in a clear manner while also grabbing their attention. You don’t need to be tech-savvy or have professional design skills to do so either; many free editing software that offer pitch deck templates can help you create simple animations just like these!
7. Keep it Updated
Remember that you’ll always want to keep your pitch deck updated with new information (e.g., mergers) or newsworthy events (e.g., market changes). With the growth of technology, there’s no excuse for not having regular updates on your presentation since all you need is access to a computer and the internet!
8. Customize Everything
Don’t forget to customize everything in your pitch deck – from the font you use, to the background color of your presentation, and even its layout. Remember that this is your company and business strategy so if there’s a change you need to make, go for it! It’s also great if you can add your logo to the presentation; I’m sure your investors will appreciate it.
9. Be Confident
Don’t be afraid to make mistakes when making a pitch deck since you’ll only gain experience from doing so (plus, no one is perfect). Be confident and give yourself enough time to proofread everything; it’s easy for errors to slip your mind when you’re putting together a presentation.